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Insights Archive

Eine Gedankensammlung des Umi Digital Teams

Hoteliers Guide to GTM

A Google Tag Manager container acts as a gateway to your website for loading tracking scripts and other functionality – If GTM is unfamiliar to you, take a look at our introductory article which will take you through the concept. By using a GTM container, hotel marketers can be the ones to deploy new tools […]

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Traditional Remarketing vs Dynamic Remarketing

What is Traditional Remarketing? You will have heard about remarketing in hotel marketing from various grapevines for a few years now and may be familiar with its use. Google made remarketing available in 2010 and allowed website owners to display advertising to users that came to the website but didn’t convert. It’s the tool that […]

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Building Strong & High Authoritative Backlinks

What are Backlinks? Before getting started with creating new and high authoritative backlinks, it is important to fully understand what backlinks are and the important purpose they serve. To get a full and in-depth look into what backlinks are all about, feel free to view our blog taking you through everything you need to know […]

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The Power of Backlinks for Your Hotel Website

What are Backlinks? Backlinks? What are these mysterious links and what possible use could they have for your hotel website? Well, the short answer is a lot! If you aren’t already, backlinks are certainly worth investing some of your time and can help you to drum up a large number of organic new users through […]

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Why You’re Flying Blind | Part 1

Conversion rate is an essential metric that needs to be tracked. It has been that way for years, and hotels are generally good at knowing how many transactions are generated through the booking engine. Indeed, most hotels are good at tracking the top of the funnel as to give a percentage conversion rate – typically […]

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The Future of Hotel Booking Engines

We actually had our own booking engine once upon a time. It was called bookitwith and was, in many ways, ahead of its time in 2012. It was the first responsive booking engine on the market that had a deep integration with Google Analytics. Since putting the booking engine on hold to pursue the marketing […]

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How to gain more Instagram Followers for my Business?

Introduction We have all been there, anxiously examining your stagnant Instagram follower count trying to figure out where you are all going wrong! Well, fear not as many finds themselves in this predicament, constantly gaining an extra few followers, just to find them gone 3 days later. The fact of the matter is that Instagram growth is not as […]

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Content First vs. Design First Website Design

Should you write the content first or design the website first? It’s a question that many of our hotel and travel partners ask and has the potential to really make or break the success of a website if done incorrectly, as well as creating friction in the agency/client relationship. Over the last few years and […]

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Content Management Beyond 2019

The steady marketing mantra of “content is king” has been recycled as a trade show presentation for too long but the fact still stands that it is content that largely governs the success of our digital presence. The point of this little post is not to go into why creating good content is essential; that […]

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Maßgeschneiderte Websites

Wunderschöne Hotel-Websites, die Direktbuchungen steigern

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