3. Continuous Improvement

Overview

• Ongoing Four Week Cycles
• Proven methodology to increase revenue
• Using Google Optimise for split testing
• Uses ideas across different departments 
• Reduces reactive changes
• Three packages available

Fast, Faster, Fastest

The Continuous Improvement Wishlist

• Website features discussed in the group brainstorm, which did not get included in the launch-pad site are added to the wishlist.
• Marketing ideas that are discussed on monthly calls are also added to the wishlist
• The list regularly undergoes prioritisation using our P.I.E ranking system to order from high-impact to low-impact items.
• With a launchpad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.
• Wishlist items are actioned in monthly “sprint” cycles. The number of optimisations that can be acheived are determinent on the package that has been selected. Fast, Faster or Fastest.
• Items which can not be completed in the current cycle will be kept on the wishlist and reviewed in the next cycle.

Monthly Report

• A detailed report of the month’s continuous improvement activities
• Report on the performance of previous tests and improvements
• Status of current updates

Plan New Cycle

• Reviewing the current wishlist items.
• Adding new items to the wishlist and prioritising them.
• Deciding which items to be actioned in the next sprint cycle and planning how to implement.

How can we help?

Within 24 hours, one of our hotel marketing experts will follow up with you to discuss your project!