Deep understanding across leading vendors
Three connected services, underpinned by clear methodology.
We pride ourselves on being full service. We treat technological expertise and exceptional marketing with equal importance.
Gone are the days when marketing can operate agnostic to technology, so we build the tech systems that power our marketing.
Technology Advisory
Tech strategy, discovery workshops, tech stack reviews, procurement decisions. The thinking that makes everything after it easier, cheaper and more effective.
Development Services
Websites, booking engines, web applications and integrations; all designed around unique guest and commercial requirements.
Growth Marketing
Paid media, SEO and GEO, conversion optimisation, and the insight underneath it all. What's really driving revenue, not what the platforms claim.
Trusted by Leading Hospitality Brands
Every agency will have opinions. Umi underpins decision making through a revolutionary data platform.
Mio connects all your data sources, such as booking engine, PMS, ad platforms and guest data into one intelligence layer.
Every recommendation we make is grounded in your numbers, and the layer is yours to plug into your own BI or AI tools.
Supporting over 100+ of the leading hospitality and travel partners globally.
For over 15 years, Umi has partnered with some of the leading hospitality and travel brands around the world. Every partnership is entered with a lens of longevity, so many of these relationships span many years.
Our full-service team supports businesses at all stages.
New Developments
A clean technology slate is one of the most powerful things. When architecting a brand-new stack, it's essential that you adopt a truly holistic view of technology to maximize commercial opportunity and guest experience
Digital Transformation
Technological change can be a source of great uncertainty and anxiety. Our advisors provide an experienced technical sounding board to coach you through risk management, opportunity and the procurement process
Leveling Up
Many businesses have robust technology in place but are underutilizing the capability. Our experienced team will maximize the connectivity, integration into other systems, and enterprise adoption across your business.
Why hospitality businesses need connected agencies, not channel suppliers
The agency model separates disciplines because it is easier to package and sell them that way. Hospitality does not work like that, and the gaps between the packages are where performance goes.
18 Aug 2026 · 7 min read
The website is not the guest journey — but it may be where the journey breaks
A hotel website is one moment in a much longer relationship. That is exactly why it carries so much load, and why the failures there are so expensive.
21 Jul 2026 · 6 min read
Why AI in hospitality depends on business context
Generic AI produces generic answers. The interesting work starts when the system understands the guest, the journey, the commercial model and the constraints the team actually operates under.
23 Jun 2026 · 7 min readPartners, not suppliers
The strongest proof is not individual project delivery. It is long-term partnership — teams we have supported for years rather than months, through single properties becoming groups.
Since we invested in our new website with Umi in 2016, the relationship has really grown, and we have invested more into the digital function.
We think of the Umi team as an enlarged version of our own team.
