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Insights by: Laurence Pratt


Laurence Pratt

Laurence is our Head of Design at Umi. As an agency co-founder, he has shaped Umi's design over the last 10 years. Outside of traditional website design, Laurence has recently adapted the Growth-Driven Design approach for the hospitality industry. Together with Amber, he creates beautiful designs based on extensive research and a clear UX strategy. In his free time, he enjoys listening to podcasts, travelling in his camper van and spending time with his dog Coconut. Random fact: Laurence can do a cracking impression of Jar Jar Binks. Want to hear it? Just ask -

How To Create A Compelling Direct Booking Offer

Why should you create a Direct Booking Offer? There are several reasons why you may want to consider offering a […]

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How to Run a Remote Lightning Decision Jam

Lightning Decision Jam workshops are so effective because it allows teams to solve problems together. However, in the current working climate, with so many of us working from home, conducting workshops in the same physical space has become a huge challenge. In the article, I will give you some great tools and tips that will allow you to run a Lightning Decision Jam remotely.

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You can’t polish a turd – Does your website suck?

As the old saying goes, “you can’t polish a turd, but you can roll it in glitter”. The same goes for websites too. If you are designing a new website and the majority of your scoping session is spent discussing styling, then the chances are your website is going to be a bit… poo!

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How A Lightning Decision Jam Can Help Hotels Solve Big Problems During Lockdown

Introduction In this article I am going to show you a fantastic method for your team to solve any type […]

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Does your hotel website need a redesign?

Redesigning a website can be an extremely daunting experience. You have probably had a bad experience in the past of projects taking 6 months too long, doubling in budget and ending up with something you hate. The truth is, not every website needs a total redesign. If your website still looks fresh and is responsive for mobile, then the chances are you can probably optimise it. This article will look at a few simple ways you can quickly find out what problems are preventing your visitors from converting into customers.

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