Hospitality Insights

A Google Tag Manager container acts as a gateway to your hotel website for loading tracking scripts and other functionality […]

Conversion rate is an essential metric that needs to be tracked. It has been that way for years, and hotels […]

We actually had our own booking engine once upon a time. It was called bookitwith and was, in many ways, […]

Should you write the content first or design the website first? It’s a question that many of our hotel and […]

The steady marketing mantra of “content is king” has been recycled as a trade show presentation for too long but […]

You have heard the term bounded around recently by PMS, Booking engine, CRM and all sorts of other software providers […]

Umi Digital’s introduction to what programmatic marketing is and how it can help to increase direct bookings through your hotel […]

It quite often breaks my heart launching a new website. The square eyes, time, late nights, caffeine-induced hysteria, endless lines […]

What a wishy-washy title. Something a hotel digital marketing agency would say.. Well, yes, but in the next few lines […]