Overview
Rowley’s Restaurant is one of London’s oldest steakhouses in the heart of London, located within a few minutes of the world famous Piccadilly Circus. The restaurant itself stands in the old framework of the old butchery and retains all of the previous interior decor features, including original stone tiling and large golden mirrors. The restaurant itself is still renowned as one of the best places to enjoy a steak in London and is highly popular among locals and tourists alike.
Umi’s Role
The team here at Umi Digital are responsible for the restaurant’s website on-going optimisation, ensuring content & images are updated on a weekly basis, all centred around increasing the restaurants SEO rankings. The team are also responsible for maintaining a content marketing schedule, involving the process of sending out multiple weekly newsletters to a large food loving database, offering an array of deals. The team continue to also host the website, ensuring it is backed up on a daily basis and act as Rowley’s digital partner to ensure the digital side of the restaurant is performing at its optimum level with the highest levels of bookings.