Overview
The Peligoni Club appointed Umi Digital as the website and marketing agency with an existing website having recently been developed. The primary goal was to increase the effectiveness of the site, primarily through ongoing Conversion Rate Optimisation. The secondary goals were to improve brand awareness of The Pelogoni Club and enhance the wider vision of brand communication.
Strategy
The core methodology that has been implemented was growth-driven design. This methodology saw us assemble data-driven hypothesese and subsequently run test after test to steadily and empirically increase the conversion rate of the website.