Project Overview
The Stafford London is a historic Five-Star Hotel in London, Mayfair and has firmly cemented its place as one of Londons most iconic, prestigious and luxurious hotels. They celebrated its 100th anniversary in 2012 and is widely celebrated as being one of the top London hotels. The hotel is located minutes walk from Buckingham Palace, St James Park and Green Park station with popular shopping destinations nearby such as Oxford Street and Regent Street.
After 3 years of year-on-year growth through their direct channel, it was time to take the digital presence to the next level by developing a multi-site platform for their growing portfolio of businesses, including Norma, The Game Bird and Northcote
What did Umi Digital do?
The Umi team worked closely with The Stafford team to research, plan, design and develop a fully bespoke hotel website platform, aimed at helping to increase the number of direct bookings and also acting as a foundation for future marketing exercises. Built into the site we have an armoury of cutting edge marketing tools including:
- Personalisation Tools
- Data Capture
- Geo-messaging
- Dynamic remarketing
- Adwords API integration
- Live Chat into sales team and reception
- Custom Event tracking for all revenue streams
- Advanced SEO and Schema
Outcome
The platform over the years has increased website revenue by over 40% and continues to act as a flexible, yet robust hub for wider marketing activities.