At Umi we de-mystify SEO and start by stripping your website back to its core components of audience analysis, relevance, content and structure. With the backbone set, the team then work to add all the leading edge methods to ensure it surpasses the competition.
There are some aspects of SEO that require a development team. We get under the hood of every site to ensure the code and website performance is conducive to excellent Search Engine Performance. The team will ensure the implementation of:
The structure of the website is hugely important for SEO. We have data across over 200 websites that inform our approach to content structure and tailor our suggestions to your business model. The SEO team will use specific tools to cover:
To guide any content strategy, one first needs to address the search terms of prospective customers. Our approach directly maps persona analysis onto the creation of a keyword and phrase strategy that can be adopted in content generation and digital advertising.
Once the keyword analysis has been performed and all on-site optimisations are addressed, the SEO strategy can be put into action by producing relevant and interesting content. If this content is created in line with the keyword strategy, buyer personas and commercial goals – the site will see strong search performance.