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The True Purpose of Social Media 2018

22 March 2018


The use of Social Media and its overall involvement in our lives has grown immensely over the past decade, a phenomenon unlike anything we have ever seen before throughout history. Take a stroll down any local high street and without getting into any types of confrontation (we will not take any responsibility for any injuries) take a look around a count how many mobile phones you can spot, or do the same the time your in a restaurant and see how many mobile phones you can spot. The results are usually extremely high with at least one phone per table, especially with millennials. But what is the true purpose of social media and where will it take us over the next 10 years?

We originally made a blog with this exact title and discussion in 2013, discussing the different purposes of social media, however, like many things in today’s modern world, these have now changed down to global factors. Check out our initial blog post here: The True Purpose of Social Media.

One of the main reasons why mobile devices have exploded over the past decade is thanks to the introduction of social media into our lives and our newfound dependence on it, resulting in teenagers spending up to 9 hours every day scrolling through and updating their social media profiles, which causes its own list of concerns and worries, as discussed in a previous blog – What effect is Social Media having on Society?

Connecting with friends & family across the globe

The introduction of Social Media has changed the way we communicate and connect with our loved ones and friends over the past 10 years. Take a moment to think how many times in the past few weeks where you haven’t had time to speak with a loved one over the phone, so instead simply left them a message on Facebook wishing them well.

This ease of use and the overall span of communication must be regarded as one of social medias main purposes, with Facebook & Twitter constantly developing different ways to help promote users to re-kindle old friendships from their past.

Keep this in mind when planning your social media strategy. Nobody wants to be constantly sold to – try a more relatable approach with clear benefits and valuable information for the user.

Is Social Media’s main purpose to make money?

In 2017 alone, companies around the world invested 37 billion dollars into social media advertising making it by far the most prominent and popular way to market in contrast to old-school methods. Take a moment to stop and ask yourself what marketing methods you react best to, either a traditional poster or an interactive, well-targeted social media advert. This discussion of different marketing methods and their different advantages and disadvantages must be considered when discussing social media’s true purpose. If you take a look at the last 6 years, then you would see a clear pattern of how all the social media giants have slowly made online advertising easier & easier for the public, meaning anyone can now set up and control a social media campaign. This shift in the interface and overall access and availability is no accident – and has meant the amount of businesses using digital advertising has skyrocketed.

If social media advertising still feels a bit daunting though, just get in touch with our lovely team and we’ll help you find the right strategy.

Is Social Media’s real purpose just to help people show off?

Some people would argue that social media is just a good excuse that gives advantaged teenagers an ideal platform to show off on how fortunate they are in comparison to the rest of the world, by either showing off a new pair of trainers or a freshly prepared salad they ordered up in a vegan restaurant in London.

As a blog writer, I am not here to judge or to pass any opinions but take a moment to think about the last time you posted an image on social media and the amount of time you took a to think about its effect on your followers & its potential change of your reputation (something I am guilty of doing).

However, as hotel marketing specialists or restauranteurs you can really leverage this phenomenon and make sure you invest in great, sharable photography – but also encourage guests to share their experience on a number of social platforms. Get hashtagging!

The most versatile way to waste time

The amount of time people are spending on their mobile phones is amplified by the integration of new features authorised by the social media giants, such as Facebook and Twitter. In the past 3 years alone, social platforms have begun to introduce new features to help innovate the service and to help retain old and entice new users. The most notable innovations implemented have been the introduction of live streaming videos (e.g. Facebook Live) and 360 videos as well as multiple other features.

All of these new features and capabilities that social media marketing now provides us with are the best and most effective ways to way to waste time throughout the day – however, it also allows hotels and restaurants to share ultra-engaging content on a completely new level.

If you’re looking to spice up your social media game just live chat with us or drop us an email – I’m looking forward to hearing from you!

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