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Insights by: Lilian Lin


Lilian Lin

Lilian is our Mid-weight UI/UX Designer at Umi, and collaborates closely with Laurence and Amber to create stunning designs grounded in comprehensive research and a clear UX strategy. She excels in conducting and analysing user research findings, actively contributing to diverse UI and UX projects from inception to fruition. With three years of prior experience as a Graphic Designer, Lilian earned a remarkable 91% score in the Professional Diploma in UX Design from the UX Design Institute and Glasgow Caledonian University. She furthered her expertise with a Master of Arts in Communication Design with Merit from Kingston University. Outside of work, Lilian is a passionate traveller, painting and photography lover. Random fact: Lilian has been practising Chinese calligraphy for 10 years. Want to see it? Just ask –