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We have a love of learning, a passion for hotels and value partnership.

Umi Digital was founded in 2010 and has grown with the specific aim of increasing direct bookings for hotels.

About Umi Digital

The name Umi (pronounced “oo-me“), derives from the Japanese word for ‘sea’ or ‘ocean’ and, for us, is steeped in symbolism that drives what we do.

You see, the ocean is the fabric that connects the world, touching the border of every continent on earth. It is the original connector of people and the biggest source of adventure and mystery. From Christopher Columbus’ excursion to exotic foreign lands to Jacques Cousteau’s expeditions along the mysterious ocean floor, the ocean has always united humanity and ignited the imagination.

Today, the internet is in many ways the modern equivalent of the ocean – the most modern connector of people and biggest source of wonder and imagination, it is also a vast and potentially treacherous frontier for the majority of people.

Our mission is to guide you safely through the waves and help you get to where you want to be by using technology a a facilitator.

How can we help?

Umi Digital can provide your hospitality business with a full-service marketing solution; from a stunning bespoke website on our leading-edge hotel marketing platform to our innovative traffic generation and content marketing. Our unrivalled focus on the hospitality sector (Hotels, Hostels and Restaurants) enables us to increase your direct bookings and generate a new level of profitability for your business.

Core Values

  1. A Love of Learning – At Umi we use ourselves as the guinea pig and are always on the hunt for better ways to market hotels. The team regularly attend workshops in their dedicated fields as well as adopting a learning ethos in everything we do.
  2. “Don’t Be A Dick” – No seriously.. We have a big sign on our wall with these exact words. At Umi we strive to get as far away as possible from the bureaucratic, faceless agency that doesn’t treat people as human beings. We have the core value to be truly empathetic with all our partners and doing our utmost to go above and beyond.