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We have a love of learning and a passion for hospitality.

Founded in 2010, Umi Digital has increased direct bookings for over 150 hotels.

As a digital-first hotel marketing agency, we tailor our service around the demands of hospitality owners and managers to create a seamless process with tools and technology to make your life easier. Our priority always revolves around generating direct bookings away from the Online Travel Agents so that your Hotel, Hostel, Restaurant or other hospitality business can create a reliable and loyal customer base.

The million+ hits on our servers every month generate significant amounts of data, on which we base our hotel marketing and design decisions. The last decade of data has given us significant insights into how to win at hospitality and travel marketing and we look forward to making a significant impact on your business.

Where does Umi come from?

The name Umi (pronounced “oo-me“), derives from the Japanese word for ‘sea’ or ‘ocean’ and, for us, is steeped in symbolism that drives what we do.

You see, the ocean is the fabric that connects the world, touching the border of every continent on earth. It is the original connector of people and the biggest source of adventure and mystery. From Christopher Columbus’ excursion to exotic foreign lands to Jacques Cousteau’s expeditions along the mysterious ocean floor, the ocean has always united humanity and ignited the imagination.

Today, the internet is in many ways the modern equivalent of the ocean – the most modern connector of people and biggest source of wonder and imagination, it is also a vast and potentially treacherous frontier for the majority of people.

Our mission is to guide you safely through the waves and help you get to where you want to be by using technology as a facilitator.

Our Values

  1. A Love of Learning – At Umi we use ourselves as the guinea pig and are always on the hunt for better ways to market hotels. The team regularly attend workshops in their dedicated fields as well as adopting a learning ethos in everything we do.
  2. “Don’t Be A Dick” – No seriously.. We have a big sign on our wall with these exact words. At Umi we strive to get as far away as possible from the bureaucratic, faceless agency that doesn’t treat people as human beings. We have the core value to be truly empathetic with all our partners and doing our utmost to go above and beyond.

The Umi Team

Meet the people you are going to be working with!