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Metasearch Management for Hotels

Display your direct rate to guests that are at the bottom of the purchase funnel.

Metasearch offers the ability to showcase your direct rate to prospective bookers at the point of highest intent. The metasearch platforms already host the online travel agents and advertising in these locations offers an ideal channel shift opportuntiy.

Metasearch advertising is one of the cornerstone marketing techniques in facilitiateing channel shift. It allows you to target prospective guests at one of the highest intent phases of the booking journey.

Looking to increase your hotel’s online presence and drive more direct bookings? Umi Digital’s metasearch management services can help. Our team of experts specialise in optimizing metasearch campaigns to showcase your hotel’s prices alongside online travel agents, giving you the highest chance of achieving that all-important direct booking.

Through our partnership with WIHP, we leverage their innovative technology and advanced optimization techniques to maximise ROI while minimizing your cost per acquisition. The Meta I/O platform provides real-time bidding and data-driven optimization to ensure that your campaigns are always up-to-date and fully optimized to drive the best possible results

Whether you’re looking to increase your brand visibility, drive more traffic to your website, or boost your direct bookings, Umi Digital’s metasearch management services can help. Contact us today to learn more about how we can help you achieve your business goals!

“We embarked on a relationship with UMI Digital since February, 2022 for our resorts in Mauritius & Marrakech. Our dealings with Harry, Tom, Sophia and the team have been professional and enriching, whilst we started our journey into the digital landscape for The Oberoi. Their guidance, suggestions, intuitive ideas and speed of delivery has helped us improve our digital footprint. We look forward eagerly to growing our business with their constant help and support as we target the new age customer.”

Dhiren Pereira

General Manager, The Oberoi Beach Resort Mauritius

“[When COVID hit,] Umi’s team were always on hand to offer advice and guidance on what they were seeing across their clients and helped reduce costs where possible. On reopening we worked together on implementing a more targeted approach to our Paid Ad strategy. Umi offered advice and practical know how on implementation. Since then, our relationship and the performance of the account has gone from strength to strength. Since the start of this year, we have seen 3X more ROAS and converted at the best rate in the account’s history. 

I’m always happy to recommend Umi Digital not only for paid Ads, but for digital marketing in the hotel industry. I have no doubt about the team’s capability across all aspects of digital marketing for hotels.”

Yogesh Ram

Director of Marketing, Safestay PLC
  • Connectivy

    All connectivity is handled by pre-existing integrations with booking engines.

  • Bid Strategy

    Our bid strategies will generate traffic only when it is needed.

  • Revenue-Linked

    The deep integration with the revenue team allows for a close collaboration across departments.

Paid media is one of the quickest ways to lose a lot of money if done incorrectly. It is also a quick way to miss out on significant amounts of direct business if you ignore it.

Our digital advertising services are end-to-end and deliver campaign strategy, beautiful creative, campaign setup and all the ongoing optimisation to improve results month after month.

We measure our success on your cost per acquisition, a mindset that we think all hotels should budget by. You set your target cost per acquisition and we’ll work to that.

You will always want to find balance between awareness, consideration, and conversion campaigns, but we can come on to that. Schedule a chat with one of our paid media experts and we can take you through it.

Tom Morgan-Grenville

Senior Advertising Manager

Ready to chat about metasearch advertsing?

We aim to get back to everyone within 24 hours.