Not sure if your idea is going to hold up in your current marketing? Do you know there are problems but unsure about solutions? Our innovation workshop is for you.
It has never been more important to innovate. When change happens in the world, it is those that can adapt the fastest that succeed, but in order to achieve that a strategy needs to be in place. Amazon are not innovative through dumb luck, they spend more on research and development than the entire UK government. And underpinning these innovation cycles? Process.
The Business Model Canvas and the Value Proposition Canvas are two complementary tools that combine to form a validation mechanism on which you can evaluate ideas through the lens of value ‘fit’. Read on to find out how we achieve this.
Set clear objectives
9 question format
Define the status quo
Create mutual understanding
Define customer map
Define value map
Map ideas to canvas
Your business can be described using 9 fundamental building blocks. We use the business model canvas, which is suitable for businesses at all levels of experience, to clearly set the context or status quo on which to innovation. These questions will help to give an overview of the nature of your business’s Partners, Activities, Resources, Value Proposition, Customer Relationships, Channels, Customer Segments, Revenue Streams and Costs. This clear definition forms the foundation of any commercial and innovation strategy.
The Value Proposition Canvas becomes a tool on which to test and evaluate new concepts through the lens of your business proposition. The canvas comprises two parts, the customer profile and the value map.
The customer profile describes the jobs customers are trying to achieve, their current frustrations, and their definition of what success looks like. The map becomes clearer the more we add to it.
The value map lists our products and services, how they are pain relievers and how they are gain producers.
Now we have to achieve ‘fit’ and this is done by creating a clear connection between what matters to customers and how your products and services relieve pain and create gains.
The best value propositions are ones that find excellent link ups between both the value map and the customer map.
Our workshop facilitator will guide you through how the session could be applied to your business and the benefits that can be achieved.