A selection of thought pieces from our hotel and hospitality marketing experts at Umi Digital.

The Most Instagrammed Hotels in the World!

What do you look for in a hotel?You are going on Holiday and are selecting your perfect hotel to stay in, what do you look for? Is it a great view, perhaps a modern gym? Or maybe an Olympic size Read more

How to make your Wifi faster | Umi Digital

The term "Have you got Wifi" has grown into one of the most popular phrases on the planet and is understandable in most corners of the globe. However, life is not always Rosie and we may occasionally Read more

The Guest Review Challenge

The introduction of online reviewing agencies such as “TripAdvisor” and inbuilt review capabilities in the OTA’s such as etc has single-handedly changed the game on how guests rate a Read more

Christmas 2017! Umi Opening Hours

Umi Digital Opening Hours 2017 The team here at Umi Digital would like to say a massive Happy Christmas to all of our friends! We hope it is filled with happiness, laughter and some great festive foo Read more

What affect is Social Media having on Society?

The introduction of Social Media into our lives: The introduction of social media platforms such as Facebook, Twitter, Snapchat and Instagram has single handily changed society and altered the way w Read more

Posting Through Google My Business

Hello! Lovely to be back with you all.Today I'd like to give you a quick run through some really handy tools for increasing the website traffic through Google search and Google Maps. This article Read more

Is Snapchat Dying?

The billion-dollar image messaging app "Snapchat" rose to fame in early 2012 and became one of the most successful social media platforms in the shortest amount of time ever, offering its users a pi Read more

How to use Psychology in Hotel Marketing

On Tuesday night this we week the members of the Hotel Marketing Association were treated to a superb evening on how psychology can be used in hotel marketing.The Hotel Marketing Association hoste Read more

6 things you need to know about Social Media Strategy Mapping

Good morning! I recently attended a workshop at General Assembly to brush up on my social media strategy skills. Here are 6 points that I feel are relevant to your hotel or restaurant's Social Media s Read more

6 Key Takeaways from Hotel Tech Live 2017

Our sales and marketing exec Luke ventured to Hotel Tech Live, from 26-27 Sept at ExCeL London, to find out what's new in the world of hotel technology. Here's what he came back with: 1. Hotel photog Read more