Insights Archive

Lightning Decision Jam workshops are so effective because it allows teams to solve problems together. However, in the current working climate, with so many of us working from home, conducting workshops in the same physical space has become a huge challenge. In the article, I will give you some great tools and tips that will allow you to run a Lightning Decision Jam remotely.

Introduction and Benefits Revinate is an industry-leading CRM system for hotels and hospitality. It draws its competitive advantage from excellent segmentation and deep integrations with PMS. This ensures up-to-date information for each guest is used for effective segmentation, targeting, and positioning of the hotel’s marketing strategy. The ultimate goal for hotels is to have a […]

Umi Digital was recently appointed as the Good Hotel Guide’s digital marketing agency to increase web traffic, grow their mailing list, improve brand awareness and optimise the guide’s overall digital success. They will be working closely together by analysing and optimising the current platform, implementing changes based on rigorous user testing, and developing new features […]

What is Web accessibility? The Web Accessibility Initiative defines it as “[…] websites, tools, and technologies [being] designed and developed so that people with disabilities can use them. More specifically, people can perceive, understand, navigate, and interact with the Web as well as contribute to the Web”. This means in order to be accessible a […]

When it comes to making decisions about your website or marketing strategy, one of the biggest hurdles can be persuading the key decision makers within the company to get on board with the change. We understand that introducing new ideas and methods – especially during a pandemic – can be tricky, so here’s a quick guide on how to convince your colleagues to do a LDJ.

If you have ever talked to anyone at Umi, you’ll know that we firmly believe that websites are living, breathing things. They deserve regular TLC in the form of audits, updates and refinement. But the key is to not just continuously improve your website – you need to continuously and strategically improve it. Find out how A/B testing can help!

When you first start out on your conversion rate optimisation journey, it’s hard to tell which numbers are vanity metrics and which metrics will actually have an impact on your end goal. With the sheer number of stats in Google Analytics, it’s easy to get a bit lost. If you are new to conversion rate optimisation here’s where you should start and what you should know. 

As the old saying goes, “you can’t polish a turd, but you can roll it in glitter”. The same goes for websites too. If you are designing a new website and the majority of your scoping session is spent discussing styling, then the chances are your website is going to be a bit… poo!

A successful landing page is one that prioritises function over looks, while adhering to Google’s expectations. When creating an ad, don’t ignore the impact of your landing page. Before setting up your landing page, remind yourself of the end goal of this specific landing page. This end goal can be different from your overall website goal. Work through the steps outlined above and if in doubt, keep it simple.