Blog

A selection of thought pieces from our hotel and hospitality marketing experts at Umi Digital.

A Decade of Airbnb | How Airbnb Changed Hospitality

Airbnb has now been serving the public for the last ten years and has single-handedly changed the way many of us travel around the world. As the title implies, Airbnb first came into our lives in the Read more

How to Increase Traffic to Your Hospitality Business Website

In this age of the Internet, businesses are flocking to the web in order to attract as many customers as they can. As a casual consumer looking at a hotel or restaurant’s website, one business might Read more

Fantastic pop-ups and where to use them

From the “Your computer is infected, click here for a prize!” to the “Sign up to hear the latest news on battenberg cake.” most of us encounter pop-ups on a daily basis.This blog will talk Read more

Programmatic Marketing for Hotels

Umi Digital’s introduction to what programmatic marketing is and how it can help to increase direct bookings through your hotel website.What is Programmatic Marketing? Programmatic marketing Read more

How to grow your hotel’s newsletter database

Especially with GDPR in force, it is worth growing your email newsletter database (with clear consent!) and sending regular newsletters. Whether online or offline, there are many ways to collect quali Read more

The Difference Between American and British “slang” and Different Word Meanings

The UK and the US are very different in terms of living a day-to-day life. In the UK, people drive on the left side of the road. In America, we drive on the right. People in the UK say “tuh-MAH-toh Read more

What are keywords and how do they affect my SEO Rankings? | Umi Digital

Throughout the past decade, the words "Keywords" and "SEO" have slowly risen in popularity in the digital world and for any online business looking to be successful at attracting traffic through to th Read more

Increase Facebook Engagement | Umi Digital

Facebook engagement refers to the success of your Facebook post based on the interaction between your post and social media users, usually through a "call to action" link encouraging users to click Read more

The Website Lifecycle and a New Agency/Hotel Relationship?

It quite often breaks my heart launching a new website. The square eyes, time, late nights, caffeine-induced hysteria, endless lines of code. Why? Because it is likely that everything that we have wri Read more

#InternSays: Best Day Trips from London

Our lovely design intern Megan is kindly sharing her three favourite spots outside of London and her experience of travelling around England. Here we go! On a recent cool and sunny spring morning sit Read more