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Insights Archive

A collection of thought pieces from the folks at Umi Digital

The Cookieless Web for Hotels – A guide to privacy-first websites

What is a cookie? The mother of all cookies, Google, is probably in the best position to provide a concise definition. They explain that a cookie is “a small file saved on people’s computers to help store preferences and other information that’s used on webpages that they visit.” Both Google Analytics and Google Ads use […]

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Are page builders right for my hotel website?

Page builders are fantastic for small operations where traffic will be limited and the growth plans are not significant. They often come with lower price tags and perhaps offer more flexibility when dealing on a page-by-page basis.

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How to Run a Remote Lightning Decision Jam

Lightning Decision Jam workshops are so effective because it allows teams to solve problems together. However, in the current working climate, with so many of us working from home, conducting workshops in the same physical space has become a huge challenge. In the article, I will give you some great tools and tips that will allow you to run a Lightning Decision Jam remotely.

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Supercharge Revinate with Contacts API

Introduction and Benefits Revinate is an industry-leading CRM system for hotels and hospitality. It draws its competitive advantage from excellent segmentation and deep integrations with PMS. This ensures up-to-date information for each guest is used for effective segmentation, targeting, and positioning of the hotel’s marketing strategy. The ultimate goal for hotels is to have a […]

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Umi Digital appointed as the Good Hotel Guide’s marketing agency

Umi Digital was recently appointed as the Good Hotel Guide’s digital marketing agency to increase web traffic, grow their mailing list, improve brand awareness and optimise the guide’s overall digital success. They will be working closely together by analysing and optimising the current platform, implementing changes based on rigorous user testing, and developing new features […]

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Web Accessibility in 2021

What is Web accessibility? The Web Accessibility Initiative defines it as “[…] websites, tools, and technologies [being] designed and developed so that people with disabilities can use them. More specifically, people can perceive, understand, navigate, and interact with the Web as well as contribute to the Web”. This means in order to be accessible a […]

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How to convince your colleagues to do a Lightning Decision Jam

When it comes to making decisions about your website or marketing strategy, one of the biggest hurdles can be persuading the key decision makers within the company to get on board with the change. We understand that introducing new ideas and methods – especially during a pandemic – can be tricky, so here’s a quick guide on how to convince your colleagues to do a LDJ.

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How A/B testing can help you prioritise functionality over looks

If you have ever talked to anyone at Umi, you’ll know that we firmly believe that websites are living, breathing things. They deserve regular TLC in the form of audits, updates and refinement. But the key is to not just continuously improve your website – you need to continuously and strategically improve it. Find out how A/B testing can help!

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Which metrics really impact your hotel website’s conversion rate?

When you first start out on your conversion rate optimisation journey, it’s hard to tell which numbers are vanity metrics and which metrics will actually have an impact on your end goal. With the sheer number of stats in Google Analytics, it’s easy to get a bit lost. If you are new to conversion rate optimisation here’s where you should start and what you should know. 

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