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Insights Archive

A collection of thought pieces from the folks at Umi Digital

Content First vs. Design First Website Design

Should you write the content first or design the website first? It’s a question that many of our hotel and travel partners ask and has the potential to really make or break the success of a website if done incorrectly, as well as creating friction in the agency/client relationship. Over the last few years and […]

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Content Management Beyond 2019

The steady marketing mantra of “content is king” has been recycled as a trade show presentation for too long but the fact still stands that it is content that largely governs the success of our digital presence. The point of this little post is not to go into why creating good content is essential; that […]

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A Hotelier’s Guide to APIs

You have heard the term bounded around recently by PMS, Booking engine, CRM and all sorts of other software providers for the hospitality and travel industry. It does however get a little confusing so here I am going to try and debunk what it means in layman’s terms and also explore why APIs are essential […]

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Why Does My Hotel SEO Suck?

Are you struggling with your new or existing website? Do you find yourself at the bottom of the listings when you search your company name on Google? Don’t panic! This is a common issue that many people face when it comes to marketing their website to the public. The position of your website on search […]

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Dark Social and UTM Tags

What is dark social?   Dark social generates traffic to your website that you can’t track because users share links to your content privately. Dark social comes from users sharing links through: Email Direct messaging apps like Facebook Messenger, Twitter, Instagram Direct Message, iMessage, and Whatsapp Native mobile apps like Facebook and Instagram Secure browsing […]

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Should I Translate My Hotel Website?

As we all know, the Internet is the fabric that connects our digital world. If your hospitality business has a web presence and wants to reach international users, you want to make sure that anyone who visits your hotel website can understand it. Contrary to popular belief, only having an English version of your hotel […]

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The World’s Whackiest Hotels

Did you know that in today’s modern era, there are roughly over 187,000 different hotels operating around the world, with a total of 17.5 million different hotels rooms for guests to choose from, all offering there own and unique setup for guests to enjoy. I myself have been fortunate enough to visit a wide variety of […]

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Does My Hotel Website Need an HTML Sitemap Page?

Sitemaps, as the name suggest, help visitors navigate your hotel’s website, whether these visitors are Google’s crawlers or potential guests to your hotel. There are two main types of sitemaps to be aware of when developing your website: XML sitemaps and HTML sitemaps. As we’ve discussed in our XML sitemaps blog, XML sitemaps are critical […]

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Why XML Sitemaps Are Important to Your Hotel Website

What is an XML sitemap?   An XML (Extensible Markup Language) sitemap is a file of code that search engines like Google use to crawl and index the relevant pages of your hotel’s website. By creating an XML sitemap, you are telling Google what you think is important on your hospitality business’s website so that […]

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