A selection of thought pieces from our hotel and hospitality marketing experts at Umi Digital.

The Difference Between American and British “slang” and Different Word Meanings

The UK and the US are very different in terms of living a day-to-day life. In the UK, people drive on the left side of the road. In America, we drive on the right. People in the UK say “tuh-MAH-toh Read more

What are keywords and how do they affect my SEO Rankings? | Umi Digital

Throughout the past decade, the words "Keywords" and "SEO" have slowly risen in popularity in the digital world and for any online business looking to be successful at attracting traffic through to th Read more

Increase Facebook Engagement | Umi Digital

Facebook engagement refers to the success of your Facebook post based on the interaction between your post and social media users, usually through a "call to action" link encouraging users to click Read more

The Website Lifecycle and a New Agency/Hotel Relationship?

It quite often breaks my heart launching a new website. The square eyes, time, late nights, caffeine-induced hysteria, endless lines of code. Why? Because it is likely that everything that we have wri Read more

#InternSays: Best Day Trips from London

Our lovely design intern Megan is kindly sharing her three favourite spots outside of London and her experience of travelling around England. Here we go! On a recent cool and sunny spring morning sit Read more

My year at Umi as an Apprentice!

It has been nearly a year since I first walked through the doors here at Umi Digital as the new sales & marketing apprentice. Dressed to impress I rocked up to office suited and booted with a ful Read more

#InternSays: Random Tips for Living in London for the First Time

Our lovely intern Amelia is kindly sharing her experience of living in London for the first time with us. Here we go! For many people coming to a global city like London is a scary thought. But what Read more

The True Purpose of Social Media 2018

The use of Social Media and its overall involvement in our lives has grown immensely over the past decade, a phenomenon unlike anything we have ever seen before throughout history. Take a stroll down Read more

Having Trouble Finding Where to Edit WordPress Content?

One of the most common queries we usually get from clients revolves around having trouble finding where to edit particular pages, images or general content in the WordPress dashboard (or some call th Read more

Hotel Product to Hotel Experience - Creating a Story

What a wishy-washy title. Something a hotel digital marketing agency would say.. Well, yes, but in the next few lines I’ll explain why viewing your hotel through the lens of 'experience' as oppose Read more