How to Build Brand Awareness
Are you looking to improve your brand awareness?
Building brand awareness is not just a strategy; it’s a way of getting your company noticed. This can lead to a significant traffic increase and a promising revenue spike.
For hoteliers, it’s about more than just standing out from competitors. It’s about making a lasting impression on guests and becoming a name they trust and remember.
In our blog, we’ll discuss how to build brand awareness for your hotel and, in turn, achieve the positive results you’re after.
Social Media Marketing
Many people spend several hours daily scrolling on social media platforms to pass the time. This is the perfect opportunity to showcase your hotel and increase the chance of your brand being noticed.
Managing an active hotel social media account on popular networks, such as Facebook, Instagram and Twitter, will benefit your hotel for several reasons:
- You can advertise services, prices and events;
- You’re able to assist customers with questions and answer promptly, avoiding delay and frustration;
- You can gather more customers and spread brand awareness using social competitors.
Having an online presence can be time-consuming and requires keeping up with the latest trends and implementing SEO to increase your chances of success. However, engaging with your audience will quickly turn them into guests eager to visit your hotel because they see you as trustworthy and reliable.
Feature Reviews and Content
When people research where to stay during a holiday, their first step is often to turn to Google. There will be reviews online dating back to when your hotel first opened, providing a glimpse into your hotel and the experiences of previous guests.
Remember, these individuals will be leaving your future reviews. As the hotel manager, you aim to ensure they have a positive experience to share with others.
After their visit, guests won’t want to hassle with filling out a long-winded form. Instead, consider having a scannable QR code at reception so guests can fill it out quickly on their return home or in the lobby while waiting to check-out.
The guest journey doesn’t end there, however.
You want them to return. Something you can encourage with an incentive, such as discounted offers or vouchers. Spreading brand awareness will further lead to word-of-mouth recommendations and increased guest visits.
Advertising
Advertising seems like the most obvious method of building brand awareness—and it is, but it’s a matter of distinguishing right from wrong, and there are a few dos and don’ts you should be aware of first.
Our Dos:
- Know your target audience
- Be creative
- Use social media
- Focus on benefits
- Test and measure
Our Don’ts:
- Mislead customers
- Ignore your brand
- Overspend
- Be pushy
At Umi Digital, our digital advertising page can help you optimise your brand awareness campaigns with keyword research, audience research and advert design. If you’d prefer some help planning out your campaigns, get in touch today.
Events and Local Sponsors
Establishing a few local partnerships is an excellent idea if you’d like to increase your brand awareness.
You can partner with local businesses to spread your brand’s name and vision. For example, sponsoring a local football team will advertise your brand to spectators and can contribute to positive reciprocation and increased revenue.
In addition, setting up a stall at local festivals can spark conversations and draw in potential customers, and handing out exclusive promo codes can incentivise people to book with you.
Influencer Marketing
Influencer marketing is a relatively recent trend that has been making its mark on the hotel industry.
The process includes inviting influencers with great content and a high follower count to your hotel with the incentive of a package deal. This could include anything from two reels to posts and stories in exchange for an overnight stay and a full English breakfast.
The influencer will post about their stay, providing a glimpse into the experience at your hotel to encourage others to book and, hopefully, follow suit. It’s a great way of reaching a specific target audience through a friendly, trusted source.
If you’d like to learn more about how to build brand awareness, please contact a member of our team today; we’ll be happy to assist you.
Or, head over to our website and read our previous blog on four ways to build a brand.