Generating Revenue Through Covid-19Read More

Insights by: Harry Fielder

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Harry Fielder

I’m 6 foot 8, I bang my head regularly and don’t fit on the tube particularly well, I am currently planning my wedding this summer, I look like Peter Crouch when I play football (robot included), I would probably take a London Pride over a lager and being in the middle of nowhere for a week sounds quite appealing. If someone said “impress me in 30 seconds” I would probably try and do a handstand.

The Thank You Email

They have booked! Great news. A non-refundable rate and they’re arriving in a month. Everyone at the hotel is looking forward to seeing them then. This month is probably the most wasted month in the whole buyers cycle because the conversion has happened and the hotel quite often sees that as the end of the […]

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Using QR and NFC for a Touchless In-Room Experience

The Touchless Post-COVID-19 Era Alongside the obvious financial ramifications, we’re going to be facing a considerable challenge in adapting our hotel product for a touchless, more considered guest when it comes to physical movement and contact. The news and government guidance have been designed to make us more careful, sceptical and conscious of personal hygiene […]

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Adjusting Your Website For Domestic Travel

Domestic Travel Series: Website Optimisation We have explored how to adjust both the product and the personas to optimise your hospitality offering for domestic travel. Now it’s time to establish a number of different ways we can tailor your hotel website to make the best use of this change in demographic.  This post is designed […]

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Optimising Your Hotel Offering For Domestic Travel

Numerous sources are suggesting that domestic travel is going to be the first area to pick back up after the crisis. We must acknowledge that there is a distinct difference between the end of a lockdown period and the return of customer confidence. We might be physically able to travel but it’s unlikely that guests […]

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How to Nail Virtual Tours During Lockdown with Google Cardboard

I’ve been wanting someone to try this for three years now but never quite had the time or space to properly implement it. Stay with me because I think it’s really cool. The number of virtual tours across our network is growing really quickly. They’re shiny, they exhibit very well at tradeshows and are subsequently […]

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FREE Google Ads Credit for Hotels COVID-19

As part of Google’s support process throughout the COVID-19 crisis, they have made the decision to release US$340 million in ad credits to small and medium-sized businesses around the world. Many hotels will fall into Google’s eligible criteria so here is a quick post detailing how we can approach it and make the best use […]

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Generating Hotel Revenue During Covid-19

Revenue has pretty much evaporated for hotels (and a lot of suppliers of hotels for that matter). It is a challenge that has undoubtedly caused the most challenging financial situation in hospitality in a generation. When faced with these challenges however there are two ways to go as hotel marketers, we can go dormant or […]

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Changes in SEO for Hotels 2020

Changes in Hotel Search Engine Optimisation 2020 Search engine optimisation has been a movable feast for decades. Companies have charged small fortunes to their clients for keeping abreast of the algorithm changes; ideally faster than anyone else. This has lead to a self-fulfilling cycle of Google striving to deliver more and more and more relevant […]

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3 Takeaways from WP Engine 2019

Agencies are no longer  the do-ers, they are the orchestrators Only 5 years ago, the average digital agency spent approximately 80% of time working on the design and build for their clients with the remaining 20% on ongoing marketing services. This was at a time when the best user experiences of digital systems significantly outshone […]

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