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Insights by: Harry Fielder

Harry Fielder

I’m 6 foot 8, I bang my head regularly and don’t fit on the tube particularly well, I am currently planning my wedding this summer, I look like Peter Crouch when I play football (robot included), I would probably take a London Pride over a lager and being in the middle of nowhere for a week sounds quite appealing. If someone said “impress me in 30 seconds” I would probably try and do a handstand.

3 Takeaways from WP Engine 2019

Agencies are no longer  the do-ers, they are the orchestrators Only 5 years ago, the average digital agency spent approximately 80% of time working on the design and build for their clients with the remaining 20% on ongoing marketing services. This was at a time when the best user experiences of digital systems significantly outshone […]

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How to Connect Revinate with Zapier

Revinate have for the last several years steadily positioned themselves as a force to be reckoned with in the hotel CRM space – Their Hotel CRM, marketing and reputation management deliver great results through some deeply specialised hotel functionality and workflows. With this being said, easily getting data into Revinate has two main options: Through […]

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Top 3 Reasons Why Hotels Fail to Compete Online

It has been a reflective few weeks for me. By preparing talks on hotel marketing and through our increased focus on marketing innovation at Umi, I have been steadily been clarifying some key trends that seem to be appearing in the world of hotel and travel marketing. These trends are pretty much synonymous with why […]

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Hoteliers Guide to Google Tag Manager (GTM)

A Google Tag Manager container acts as a gateway to your hotel website for loading tracking scripts and other functionality – If GTM is unfamiliar to you, take a look at our introductory article which will take you through the concept. By using a GTM container, hotel marketers can be the ones to deploy new […]

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Traditional Remarketing vs Dynamic Remarketing

What is Traditional Remarketing? You will have heard about remarketing in hotel marketing from various grapevines for a few years now and may be familiar with its use. Google made remarketing available in 2010 and allowed website owners to display advertising to users that came to the website but didn’t convert. It’s the tool that […]

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Why You’re Flying Blind | Part 1

Conversion rate is an essential metric that needs to be tracked. It has been that way for years, and hotels are generally good at knowing how many transactions are generated through the booking engine. Indeed, most hotels are good at tracking the top of the funnel as to give a percentage conversion rate – typically […]

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The Future of Hotel Booking Engines

We actually had our own booking engine once upon a time. It was called bookitwith and was, in many ways, ahead of its time in 2012. It was the first responsive booking engine on the market that had a deep integration with Google Analytics. Since putting the booking engine on hold to pursue the marketing […]

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Content First vs. Design First Website Design

Should you write the content first or design the website first? It’s a question that many of our hotel and travel partners ask and has the potential to really make or break the success of a website if done incorrectly, as well as creating friction in the agency/client relationship. Over the last few years and […]

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Content Management Beyond 2019

The steady marketing mantra of “content is king” has been recycled as a trade show presentation for too long but the fact still stands that it is content that largely governs the success of our digital presence. The point of this little post is not to go into why creating good content is essential; that […]

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