Have you ever wondered how to increase organic traffic to your site?
At Umi Digital, we’re focused on improving your website and enhancing engagement. By increasing organic traffic, you’ll see a significant boost in sales and on-page users, which can be a game-changer for your business.
In this blog, we’re providing several practical methods to implement in your business strategy to increase organic traffic and achieve your goals.
Types of Traffic | How to Increase Organic Traffic
On Semrush, organic traffic is defined as ‘the number of website visitors that come from unpaid search engine results (as opposed to paid results).’
Other than paid and organic, three further types of traffic come into play. These include:
- Direct traffic: visits that come directly by entering the URL in the browser search bar
- Referral traffic: visits that come through links on other websites
- Social traffic: traffic that comes from posts on social media sites (organic or paid)
Connect Social Content | How to Increase Organic Traffic
At Umi Digital, our first suggestion for increasing traffic is to use your social content to its best.
Your social media channels can entice people to explore your website further, whether through a prominent link or something more subtle.
One way of doing this is by posing questions on your social media accounts and revealing the answer in your latest blog. This will encourage your audience to click on your website for a more in-depth explanation.
Another way to increase traffic to your website is to engage with your followers and treat them as you’d like to be treated. You’ll receive positive feedback and reciprocation by liking, reposting, and commenting on their content.
To ensure your website is the best it can be, visit our website optimisation page and discover our top ways to improve its functionality for your users.
Keyword Research | How to Increase Organic Traffic
Keyword research and Google rankings are your new best friend when it comes to optimising traffic to your website.
Regularly updating your site can contribute to the latest information being displayed on Google, leading to your website ranking higher and receiving more traffic.
Fresh content is more valuable than older information posted years ago, as it provides up-to-date facts and figures which align with your user’s current search interests.
Share Your Expertise | How to Increase Organic Traffic
When landing on your page, people want to learn more about your company. That’s why offering expert information benefits your audience.
Hosting webinars and producing content that captivates your audience — such as engaging video clips highlighting aspects of your industry, examples of your previous work, or insight into the inner workings of your business — can easily increase traffic to your site.
Expand Your Audience | How to Increase Organic Traffic
Expanding your audience will help to drive your organic traffic.
Look into relevant podcasts and YouTube channels. This will allow you to collaborate and offer your services while engaging with new customers and building brand awareness.
As a guest on someone else’s podcast, sharing exciting details about your site and its distinctive features can help grab the listener’s attention. This, in turn, will create a sense of curiosity, driving traffic to your site and building anticipation for what you have to offer.
Publish Internally and Externally | How to Increase Organic Traffic
Publishing content internally (on your own platform, such as your website or blog) and externally (on other websites or platforms) can significantly boost organic traffic in several ways.
For example, publishing content externally on platforms with a more extensive audience base than your own can expose your brand to new viewers. This broader exposure can increase brand awareness and drive organic traffic to your website.
Additionally, publishing high-quality content internally and externally helps establish your brand as an authority in your industry or niche. Consistently producing valuable and insightful content builds trust with your audience, leading to repeat visits and referrals.
External publishing often allows you to include backlinks to your website within the content or author bio. These backlinks direct referral traffic from the external site to yours and improve your website’s search engine ranking.
Search engines like Google consider backlinks a signal of credibility and relevance, positively impacting your website’s visibility in search results.
If you’d like to learn more about increasing organic traffic to your business, please don’t hesitate to contact a member of our team.
Alternatively, why not check out our recent blog and explore new ways to build a brand?