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Bespoke Hotel and Travel Websites
Umi Digital strategically plan, design and develop fully bespoke, stunning websites for your hotel. No page-builders, no shortcuts.
Creating your most important piece of marketing material should be enjoyable as it is beneficial to the business. Our build process takes best-in-class methodologies and applies a unique hotel spin.
Drawing from Inbound Marketing and Growth-Driven Design methodologies, in the scoping session we explore commercial goals, develop unique buyer personas, establish key user flows and begin to deeply understand the brand.
The buyer personas directly guide the user flow to draw people from landing page to conversion. This user flow is made up of multiple micro-conversions which are carefully considered ahead of rendered designs.
Our award-winning design team works closely with you to turn the wireframes into responsive renders. We draw from 200+ websites, a decade of experience and millions of data points to strategically integrate your brand into a design.
Our development team will turn your design into a living breathing website. We use the very latest in web technologies to ensure it is fast, flexible and a truly bespoke website. Umi also bake in a powerful combination of additional hotel marketing tools.
Umi optimises your content to align with a specific keyword strategy, drawing from buyer personas and commercial goals. The team also optimises all assets and sets up the pages within the content management system.
A rigorous testing phase ensures every aspect of your website is ready for public consumption and, once all the tracking and redirects are implemented, we let fly!
Within 24 hours, one of our hotel marketing experts will follow up with you to discuss your project!
The website will be future-proofed and work on all devices.
We base our creative process on data from over 200 websites.
Umi has integrated over 30 different booking engines.
Going above and beyond standard Google Anlaytics through custom event tracking.
We leverage the most popular CMS on the internet.
We create beautiful, lightweight code to ensure lightning load speeds.
Our websites are scalable and designed to adapt and evolve with your business.
Our award-winning design team will create a design that you’ll be truly proud of.
Your website is your 24-hour salesperson and the end-point for all your marketing activities. Simply put, it is the most important piece of sales real estate you have. As a result, it needs constant attention and optimisation to make sure it works hard for you and your business.
Once launched, Umi can support your business by becoming an extension of your marketing team to help deliver the following services: