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Bespoke Hotel and Travel Websites

Stunning bespoke websites that drive direct bookings

Umi Digital strategically plan, design and develop fully bespoke, stunning websites for your hotel. No page-builders, no shortcuts.

A Finely Tuned Process

Creating your most important piece of marketing material should be enjoyable as it is beneficial to the business. Our build process takes best-in-class methodologies and applies a unique hotel spin.

1 – Research and Scoping

Drawing from Inbound Marketing and Growth-Driven Design methodologies, in the scoping session we explore commercial goals, develop unique buyer personas, establish key user flows and begin to deeply understand the brand.

  • Commercial Goals
  • Buyer Personas
  • Full Digital Audit

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2 – Prototyping

The buyer personas directly guide the user flow to draw people from landing page to conversion. This user flow is made up of multiple micro-conversions which are carefully considered ahead of rendered designs.

  • Wireframes
  • User Flows and Funnels

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3 – Design Renders

Our award-winning design team works closely with you to turn the wireframes into responsive renders. We draw from 200+ websites, a decade of experience and millions of data points to strategically integrate your brand into a design.

  • Digital Stylesheet
  • Responsive Renders

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4 – Bespoke Development

Our development team will turn your design into a living breathing website. We use the very latest in web technologies to ensure it is fast, flexible and a truly bespoke website. Umi also bakes in a powerful combination of additional hotel marketing tools.

  • Modular Development
  • Clean, Super-fast Code
  • Integrations and Event Tracking

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5 – Content Optimisation and Setup

Umi optimises your content to align with a specific keyword strategy, drawing from buyer personas and commercial goals. The team also optimises all assets and sets up the pages within the content management system.

  • SEO on all content
  • Asset Optimisation
  • Page Setup

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6 – Testing and Launch

A rigorous testing phase ensures every aspect of your website is ready for public consumption and, once all the tracking and redirects are implemented, we let fly!

  • Full Quality Assurance
  • Browser Compatibility
  • Domain Mapping and Launch

How can we help?

Within 24 hours, one of our hotel marketing experts will follow up with you to discuss your project!

Fully Responsive

The website will be future-proofed and work on all devices.

Data Driven

We base our creative process on data from over 200 websites.

Booking Engine

Umi has integrated over 30 different booking engines.

Deep Analytics

Going above and beyond standard Google Anlaytics through custom event tracking.


We leverage the most popular CMS on the internet.

Clean Code

We create beautiful, lightweight code to ensure lightning load speeds.

Modular Design

Our websites are scalable and designed to adapt and evolve with your business.

Stunning Design

Our award-winning design team will create a design that you’ll be truly proud of.

The launch is just the beginning…

Total hotel website optimisation for traffic generation and conversion rate to maximise direct bookings

Your website is your 24-hour salesperson and the end-point for all your marketing activities. Simply put, it is the most important piece of sales real estate you have. As a result, it needs constant attention and optimisation to make sure it works hard for you and your business.

Once launched, Umi can support your business by becoming an extension of your marketing team to help deliver the following services:

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Find out more about our website and support services