The Landmark is one of the top 5-star luxury hotels in London, perfect for business or leisure. Experience quintessential London charm in the historic surroundings of this magnificent Grande Dame hotel. Dine at the famous Winter Garden restaurant, set under a magnificent glass roofed atrium, or relax at The Mirror Bar, a well-kept secret with the best cocktails in Marylebone.
As the previous website aged, it could no longer adequately represent the brand from a digital marketing perspective. Updates to the page-builder website had become time-consuming and difficult, and did not allow for the desired flexibility. The aim was to create a beautiful and functional website that acts as a direct booking conversion point, digitally represent the brand and increase engagement.
What did Umi do?
The Umi team worked closely with The Landmark team to research, plan, design and develop a fully bespoke hotel website, aimed at helping to increase the number of direct bookings and also acting as a foundation for future marketing exercises. Aimed at helping to increase the number of direct bookings, we are using an armoury of tools:
- WP Engine
- Version control
- Server monitoring
- Regular updates and backups
- Custom integrations between hospitality tech platforms
Why we love working with The Landmark
We have worked with The Landmark since 2019 and through our partnership we have made a lot of progress on the website. We work closely with the in-house marketing team to ensure we are driving the best possible results for the hotel. We can’t wait to see what else we work on and achieve in the coming years.