Providing technical expertise to plan the future of the guide
“Umi does a fantastic job overseeing the management of the Good Hotel Guide website. They are organised and very responsive to requests. They are also strategically strong and very solution-oriented. They have spearheaded numerous projects for us, including thinking about a whole new platform for the website. And their approach to solving day-to-day problems is thorough and timely.
They are also very nice people, which is a real plus! Harry Fielder in particular is a real partner for us, proactive, strategic and solution-oriented all at the same time. And he explains complex issues very clearly.”
The Good Hotel Guide – Richard Fraiman, CEO
How Umi and The Good Hotel Guide worked together
The Good Hotel Guide were looking for technical expertise to plan the future of the guide. The ongoing support of the Good Hotel Guide website is generally split into two core processes, reactive support and proactive growth.
Tasks surrounding proactive website growth account for the majority of Umi’s support time and follow our GDD (Growth-Driven Design) process. On a monthly basis, we ensure the most impactful features are designed, tested and implemented into the website to ensure its long-term success. The list of innovations is prioritised each month as the business priorities flex. However, the optimisation sprints deliver a structured process to constantly evolve the website.
Throughout the support and optimisation work, we are also assembling a blueprint for the next generation of the website for the guide, based on user feedback and analytics. For this, we used the following tools:
- Hotjar for heat mapping
- Full Story for session recording
- Custom logging and reporting for cookieless click tracking outside of Google Analytics
- Google Analytics
- Exit intent questionnaires
Why we loved working with The Good Hotel Guide
“The Good Hotel Guide is a trusted institution for readers and hoteliers alike, and it is an honour to be able to support the next phase of growth for the guide. The ongoing process is seeing some exciting evolutions of the current website, while the strategic support is shaping a whole new digital future for the guide.”
Umi – Harry Fielder, Managing Director