Marketing

Your customers are the most important part of your business, right? So how much do you really know about them? Understanding […]

The AirBnB phenomenon was not a completely ground breaking concept. The concept of staying at a guesthouse and kipping in a […]

I was fortunate to be invited to a wedding in California a few weeks back. Having to travel that far […]

  It is never nice receiving a bad review online, and with the ever-increasing platforms that a customer can now write a review on, it has become more and more difficult to […]

  For those of you who were absorbed in the Pokemon games as a child, you may now be spending […]

Many companies make a fundamental error in thinking that their brand is simply a logo used on their business cards, […]

Some of you may know that I am a big Football fan (Soccer for the Americans out there). My team, […]

Umi Digital was set up in 2010 for one major reason, which was to empower hotels and hospitality business to […]

I love food. I love eating it, cooking it and love wandering around markets or cook shops thinking of my […]