Launching a Luxury Hotel Website and Opening Digital Strategy
Client Overview
The Store Oxford is one of the most exciting hotel launches of 2024, housed in the iconic converted Boswell’s department store. As a new luxury addition to Oxford’s hotel market, The Store boasts a variety of revenue streams, including rooms, a spa, food and beverage offerings, and a stunning rooftop terrace. Umi Digital was approached during the hotel’s build phase to be part of the launch team, responsible for designing, developing, and launching a website that would support the grand opening.
The Challenge
For this project, Umi Digital collaborated closely with an existing design partner responsible for the hotel’s branding and certain UX/UI elements. Our challenge was to seamlessly blend their design vision with a website that effectively showcased The Store’s luxury offerings and provided an intuitive user experience across multiple revenue streams. Additionally, a sophisticated digital advertising strategy was required to drive awareness and bookings as the hotel opened its doors.
The Solution
- Umi Digital delivered a comprehensive website development and marketing solution that aligned with The Store’s launch goals. Key aspects of the project included:
- Website Development & Design Collaboration: Working in tandem with the branding and design partner, Umi Digital ensured that the website design embodied the luxury experience of The Store. We integrated elements that showcased the hotel’s rooms, spa, food and beverage offerings, and its beautiful rooftop terrace, ensuring that the user experience was both visually appealing and highly functional.
- Sophisticated Digital Advertising Strategy: Once the website was live, Umi Digital implemented a full-funnel digital advertising strategy, targeting users at every stage of the booking journey. Our campaigns spanned top-funnel, middle-funnel, and bottom-funnel efforts across multiple channels, including Google Ads, social media advertising, and metasearch platforms.
- Ongoing Marketing Support: Umi Digital has become a trusted technical advisor for The Store, contributing heavily to their wider marketing strategy and future technical decisions. We continue to provide support as the hotel optimizes its digital presence, ensuring that it remains competitive and innovative.
The Result
The Store Oxford’s website successfully launched, providing a seamless and visually captivating platform that reflects the luxury experience of the hotel. Our digital advertising campaigns have driven awareness and bookings across multiple channels, with strong engagement at every level of the marketing funnel. Umi Digital’s ongoing relationship with The Store ensures that the hotel continues to evolve and optimize its digital strategy, benefiting from both our technical and marketing expertise.
Key Achievements
- Developed a bespoke website that blends luxury design with an intuitive user experience across multiple revenue streams.
- Launched a sophisticated full-funnel digital advertising strategy, including Google Ads, social media ads, and metasearch.
- Established a strong, ongoing partnership, providing technical and marketing support as the hotel continues to grow.
- Umi team members experienced the hotel firsthand, which enhanced our approach to both marketing and website development.