Insights by: Harry Fielder

Lightning Decision Jam workshops are so effective because it allows teams to solve problems together. However, in the current working climate, with so many of us working from home, conducting workshops in the same physical space has become a huge challenge. In the article, I will give you some great tools and tips that will allow you to run a Lightning Decision Jam remotely.

Introduction and Benefits Revinate is an industry-leading CRM system for hotels and hospitality. It draws its competitive advantage from excellent […]

What is Web accessibility? The Web Accessibility Initiative defines it as “[…] websites, tools, and technologies [being] designed and developed […]

When you first start out on your conversion rate optimisation journey, it’s hard to tell which numbers are vanity metrics and which metrics will actually have an impact on your end goal. With the sheer number of stats in Google Analytics, it’s easy to get a bit lost. If you are new to conversion rate optimisation here’s where you should start and what you should know. 

As the old saying goes, “you can’t polish a turd, but you can roll it in glitter”. The same goes for websites too. If you are designing a new website and the majority of your scoping session is spent discussing styling, then the chances are your website is going to be a bit… poo!

A successful landing page is one that prioritises function over looks, while adhering to Google’s expectations. When creating an ad, don’t ignore the impact of your landing page. Before setting up your landing page, remind yourself of the end goal of this specific landing page. This end goal can be different from your overall website goal. Work through the steps outlined above and if in doubt, keep it simple.

Throughout lockdown, the Umi team embarked on a fast-paced innovation cycle to create tools to support hotels through the crisis. This post is about how Pop Up Purchasing was created and how our tool helped generate over £15,000 for one particular hotel and supported their overheads throughout the crisis.

Houses have an inherent usability about them – we know how to use doors, taps, toilets and the rest of the house right out the starting blocks. We need to use this lens when approaching website design. By tapping into the digital paradigms that have been set for us, we can be both creative with aesthetic as well as designing for maximum conversion rate.

What is Ecosia? Ecosia is a Search Engine company, based out of Berlin. Their mission goal is to operate entirely […]