Insights by: Tina Hutber

Paula Carreirão from Asksuite kindly reviewed us on the hospitality review platform Hotel Tech Report. Here’s what she thinks about us and our work in the hospitality industry.

Once a month, Steve Lowy – Founder and Chairman of Umi – kindly shares his thoughts about the current state […]

Tyler and Quinn are two American college students who interned at Umi Digital for the summer. They both attend the […]

Our recent marketing intern Quinn took a closer look at the current cookie situation and created this sequel to our […]

Put simply, Growth-Driven Design is better marketing for hospitality. It is based on the idea of “done is better than […]

What is a cookie? The mother of all cookies, Google, is probably in the best position to provide a concise […]

Umi Digital was recently appointed as the Good Hotel Guide’s digital marketing agency to increase web traffic, grow their mailing […]

If you have ever talked to anyone at Umi, you’ll know that we firmly believe that websites are living, breathing things. They deserve regular TLC in the form of audits, updates and refinement. But the key is to not just continuously improve your website – you need to continuously and strategically improve it. Find out how A/B testing can help!

There’s a time and a place for traditional display and search advertising, but in many cases remarketing might be a more suitable approach. Let’s take a look at how analytics and remarketing – and their synergy potential – can help you create better digital advertising campaigns for your hotel or travel business.