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Insights by: Tina Hutber


Tina Hutber

Tina is our Senior Marketing Strategist at Umi. She is responsible for communicating the Umi brand and guiding any strategic marketing decisions. As Umi's Wellbeing Officer and certified Mental Health First Aider, Tina is passionate about the team's mental and physical wellbeing. She loves words and is currently completing her Copywriting diploma. Tina holds two marketing degrees - BA Marketing & Sales and MSc Marketing Communications - which she both graduated from with distinction. In her free time, Tina enjoys writing, embroidery and spending time with her kid. Random fact: Tina is originally from Vienna, which makes her a Wiener. Don't get the joke? Just ask -

The Cookieless Web for Hotels – A guide to privacy-first websites

What is a cookie? The mother of all cookies, Google, is probably in the best position to provide a concise […]

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Umi Digital appointed as the Good Hotel Guide’s marketing agency

Umi Digital was recently appointed as the Good Hotel Guide’s digital marketing agency to increase web traffic, grow their mailing […]

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How A/B testing can help you prioritise functionality over looks

If you have ever talked to anyone at Umi, you’ll know that we firmly believe that websites are living, breathing things. They deserve regular TLC in the form of audits, updates and refinement. But the key is to not just continuously improve your website – you need to continuously and strategically improve it. Find out how A/B testing can help!

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Analytics and remarketing – a beautiful synergy

There’s a time and a place for traditional display and search advertising, but in many cases remarketing might be a more suitable approach. Let’s take a look at how analytics and remarketing – and their synergy potential – can help you create better digital advertising campaigns for your hotel or travel business.

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Guide to Localised and Translated Facebook Ads for Hotels

Localised Facebook Ads for hotels are showing some highly promising results and are worth considering in your marketing strategy if […]

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How to Grow Your Hotel’s Newsletter Database

Especially with GDPR in force, it is worth growing your email newsletter database (with clear consent!) and sending regular newsletters. Whether online or offline, there are many ways to collect qualified subscribers which you can then segment into very useful marketing lists. We created a list of our top 6 ways to grow your hotel’s email database, ranging from permanent signup boxes and laser targeted pop-ups to social media and offline forms.

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#InternSays: Best Day Trips from London

Our lovely design intern Megan is kindly sharing her three favourite spots outside of London and her experience of travelling around England.

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6 things you need to know about Social Media Strategy Mapping

  Good morning! I recently attended a workshop at General Assembly to brush up on my social media strategy skills. […]

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6 Key Takeaways from Hotel Tech Live 2017

  Our sales and marketing exec Luke ventured to Hotel Tech Live, from 26-27 Sept at ExCeL London, to find […]

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