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Insights by: Tina Hutber


Tina Hutber

Tina initially joined the team as our very first Project Manager in 2016 to ensure smooth delivery of our website build and optimisation. She proudly watched the team grow and eventually became Umi's Head of Marketing, focussing on providing our marketing clients with strategic and tactical advice. Tina has two marketing degrees which she both graduated from with distinction. Due to her education, experience and passion for strategy, she is currently our Senior Marketing Strategist, developing the Umi brand and guiding any strategic marketing decisions. Tina is originally from Austria, which means she can support our brilliant German clients but more importantly have secret jokes with Dana. In 2019, Tina became a mother to the lovely Robin, who loves attending strategy meetings and is paid in cuddles.

The Cookieless Web for Hotels – A guide to privacy-first websites

What is a cookie? The mother of all cookies, Google, is probably in the best position to provide a concise definition. They explain that a cookie is “a small file saved on people’s computers to help store preferences and other information that’s used on webpages that they visit.” Both Google Analytics and Google Ads use […]

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Umi Digital appointed as the Good Hotel Guide’s marketing agency

Umi Digital was recently appointed as the Good Hotel Guide’s digital marketing agency to increase web traffic, grow their mailing list, improve brand awareness and optimise the guide’s overall digital success. They will be working closely together by analysing and optimising the current platform, implementing changes based on rigorous user testing, and developing new features […]

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How A/B testing can help you prioritise functionality over looks

If you have ever talked to anyone at Umi, you’ll know that we firmly believe that websites are living, breathing things. They deserve regular TLC in the form of audits, updates and refinement. But the key is to not just continuously improve your website – you need to continuously and strategically improve it. Find out how A/B testing can help!

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Analytics and remarketing – a beautiful synergy

There’s a time and a place for traditional display and search advertising, but in many cases remarketing might be a more suitable approach. Let’s take a look at how analytics and remarketing – and their synergy potential – can help you create better digital advertising campaigns for your hotel or travel business.

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Guide to Localised and Translated Facebook Ads for Hotels

Localised Facebook Ads for hotels are showing some highly promising results and are worth considering in your marketing strategy if you would like to attract more international guests. However, there are five crucial steps you should take to ensure success and drive quality traffic to your hotel website. From analytics to landing pages – see […]

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How to Grow Your Hotel’s Newsletter Database

Especially with GDPR in force, it is worth growing your email newsletter database (with clear consent!) and sending regular newsletters. Whether online or offline, there are many ways to collect qualified subscribers which you can then segment into very useful marketing lists. We created a list of our top 6 ways to grow your hotel’s email database, ranging from permanent signup boxes and laser targeted pop-ups to social media and offline forms.

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#InternSays: Best Day Trips from London

Our lovely design intern Megan is kindly sharing her three favourite spots outside of London and her experience of travelling around England.

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6 things you need to know about Social Media Strategy Mapping

  Good morning! I recently attended a workshop at General Assembly to brush up on my social media strategy skills. Here are 6 points that I feel are relevant to your hotel or restaurant’s Social Media strategy: 1. Social Media is about testing what works Yes, of course you need a plan but in most […]

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6 Key Takeaways from Hotel Tech Live 2017

  Our sales and marketing exec Luke ventured to Hotel Tech Live, from 26-27 Sept at ExCeL London, to find out what’s new in the world of hotel technology. Here’s what he came back with: 1. Hotel photography Make sure your images show a filled restaurant/bar, full of life and ambience, as opposed to an […]

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