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Insights by: Tom Morgan-Grenville

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Tom Morgan-Grenville

Tom joined us at the end of Summer 2018, with a Business Degree and a background in customer services and marketing, to look after our growing portfolio of clients and make sure that all of your burning questions get answered. When he’s not at Umi he can often be found at gigs, playing cricket or trying to find new pasta spots around London.

Communicating your hotel offering to domestic travellers

In previous posts, we’ve talked about how to adjust your product, your audiences and your website in order to drive the maximum conversion focus. Now we would like to go into the final piece of the puzzle. Bringing all these elements together by guiding your perfect audiences to your well set-up site to find your […]

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Creating Buyer Personas For Domestic Travel

Domestic tourism is being predicted to see the fastest comeback after any tourism crisis. Once people are physically able to travel we would expect to see domestic travellers making the journeys first due to a lingering worry or logistical issues with international travellers. Legislation and logistics is one thing but customer confidence is a different […]

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Digital Crisis Mitigation for Hotels

Introduction At Umi we have spent a lot of time over the past few weeks talking about crisis management, however, in the current situation that the hospitality industry finds itself in, we are seeing a crisis that is managing us. The steps that need to be taken here are different and this blog will outline […]

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Should I Translate My Hotel Website?

As we all know, the Internet is the fabric that connects our digital world. If your hospitality business has a web presence and wants to reach international users, you want to make sure that anyone who visits your hotel website can understand it. Contrary to popular belief, only having an English version of your hotel […]

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Does My Hotel Website Need an HTML Sitemap Page?

Sitemaps, as the name suggest, help visitors navigate your hotel’s website, whether these visitors are Google’s crawlers or potential guests to your hotel. There are two main types of sitemaps to be aware of when developing your website: XML sitemaps and HTML sitemaps. As we’ve discussed in our XML sitemaps blog, XML sitemaps are critical […]

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Why XML Sitemaps Are Important to Your Hotel Website

What is an XML sitemap?   An XML (Extensible Markup Language) sitemap is a file of code that search engines like Google use to crawl and index the relevant pages of your hotel’s website. By creating an XML sitemap, you are telling Google what you think is important on your hospitality business’s website so that […]

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What Search Impression Share Means for Your Hotel Website

Why is search impression share important for my hotel’s website?   Your search impression share is an indicator of the effectiveness of your hotel’s ad in reaching people. It helps you understand how an ad for your hotel could reach more people if you increased your budget and/or ad rank, which is determined by your […]

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Guide: Customised Hotel Website Landing Pages

What is a landing page?   A landing page is a web page a visitor is directed to after clicking a link from a hotel marketing channel (e.g. email newsletter, pay-per-click ads, or social media). Landing pages are typically used to advertise special offers like a discount for a hotel room. The aim of landing […]

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How to Increase Traffic to Your Hospitality Business Website

In this age of the Internet, businesses are flocking to the web in order to attract as many customers as they can. As a casual consumer looking at a hotel or restaurant’s website, one business might seem as good as any other. Read this article to see how to set your business apart and encourage […]

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