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Insights by: Tom Morgan-Grenville

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Tom Morgan-Grenville

Tom is our Marketing Manager at Umi. He supports clients by planning, implementing and optimising their PPC campaigns across a number of paid channels. Tom holds a Business Degree from Oxford Brookes University and has a strong background in customer services and marketing. In his free time, he enjoys cooking and playing cricket and tennis. Random fact: Tom's middle name is also a London tube station. Want to know which one? Just ask - tom@umidigital.co.uk.

Everything you need to know about digital ads (FAQ)

Getting started with digital ads can seem a bit daunting, but with the right digital partner and a suitable strategy, […]

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How playing Football Manager could help you with Marketing

With Jonathan Van-Tam receiving a knighthood for, among other things, his use of footballing analogies for the workplace, I thought […]

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2021 in numbers – the impact on hotel website traffic and revenue

Marketing Manager Tom Morgan-Grenville shares his insights about how the pandemic – and reopening hotels specifically – has been impacting our clients’ website traffic and revenue. He also shares compelling stats about the use of PPC as part of the reopening strategy.

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How to make Google love your landing pages

A successful landing page is one that prioritises function over looks, while adhering to Google’s expectations. When creating an ad, don’t ignore the impact of your landing page. Before setting up your landing page, remind yourself of the end goal of this specific landing page. This end goal can be different from your overall website goal. Work through the steps outlined above and if in doubt, keep it simple.

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Ecosia – How to spend your ad budget on the planet!

What is Ecosia? Ecosia is a Search Engine company, based out of Berlin. Their mission goal is to operate entirely […]

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Covid 19 Statistics Part 2

How has Covid-19 Impacted hotels? The short answer to this is a lot, the longer answer depends on the sort […]

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Covid 19 Stats Part 1

How is the Hospitality industry doing, post Covid-19? There are a few answers to this, and as I mentioned in […]

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Communicating your hotel offering to domestic travellers

In previous posts, we’ve talked about how to adjust your product, your audiences and your website in order to drive […]

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Creating Buyer Personas For Domestic Travel

Domestic tourism is being predicted to see the fastest comeback after any tourism crisis. Once people are physically able to […]

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