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Digital Marketing

Using Pop-ups for your CRO Strategy

If you’re looking for a new way to improve the conversion rate on your hotel website, using pop-ups are a […]

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Everything you need to know about digital ads (FAQ)

Getting started with digital ads can seem a bit daunting, but with the right digital partner and a suitable strategy, […]

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6 Frustrations Users Might Have When Booking a Hotel

In our industry, we all work hard to give the guest a pleasant experience. However, the guest experience doesn’t start […]

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How to make Google love your landing pages

A successful landing page is one that prioritises function over looks, while adhering to Google’s expectations. When creating an ad, don’t ignore the impact of your landing page. Before setting up your landing page, remind yourself of the end goal of this specific landing page. This end goal can be different from your overall website goal. Work through the steps outlined above and if in doubt, keep it simple.

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Communicating your hotel offering to domestic travellers

In previous posts, we’ve talked about how to adjust your product, your audiences and your website in order to drive […]

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