Marketing

Are you looking for ways to boost sales? In our latest blog, we’re defining what a performance max campaign is, […]

  Are you looking for ways to improve your target market strategy to reach your desired audience?   At Umi, […]

FAQ Remarketing For Hotels Q: What is remarketing? A: Remarketing is a marketing strategy that involves targeting people who have […]

Why should you create a Direct Booking Offer? There are several reasons why you may want to consider offering a […]

As a hotel owner or manager, you’re always looking for ways to increase bookings and drive revenue. One of the […]

Introduction The hardest word to write in a new post is the first one. I used to think of this […]

When you first start out on your conversion rate optimisation journey, it’s hard to tell which numbers are vanity metrics and which metrics will actually have an impact on your end goal. With the sheer number of stats in Google Analytics, it’s easy to get a bit lost. If you are new to conversion rate optimisation here’s where you should start and what you should know. 

There’s a time and a place for traditional display and search advertising, but in many cases remarketing might be a more suitable approach. Let’s take a look at how analytics and remarketing – and their synergy potential – can help you create better digital advertising campaigns for your hotel or travel business.

Our amazing intern Madi Atkinson kicks off this month’s analytics series with an introduction to Google Analytics. You’ve probably heard of Google Analytics, but may have no clue what it does or if you should be using it. Today she’ll be explaining the basic functions and some of the key benefits that it offers to users.