Hotels can utilise remarketing campaigns to encourage previous guests to book return stays. These remarketing campaigns can be created in conjunction with the 12 month email marketing campaign that is sent to your email list. Every time you send out an offer to your database, you can use a remarketing campaign to improve your chances of a conversion.
How can a hotel use a remarketing campaign together with an email marketing campaign that aims to get previous guests to rebook
Hotels face stiff competition in the hospitality industry, which makes it essential for them to employ marketing strategies to boost their bookings. One of the most effective marketing strategies for hotels is remarketing. A remarketing campaign involves advertising to users who have previously visited a hotel’s website but did not convert. When used alongside email marketing, it can significantly increase a hotel’s chances of attracting previous guests to rebook. This blog post will explore how hotels can use a remarketing campaign together with an email marketing campaign to get previous guests to rebook.
What is a Remarketing Campaign?
As mentioned earlier, a remarketing campaign targets users who have previously visited a website but did not convert. In the case of a hotel, this would be users who visited their website but did not make a booking. Through the use of cookies and other tracking technologies, the hotel can identify these users and display targeted ads to them as they browse other websites.
What is an Email Marketing Campaign?
Email marketing campaigns are another powerful tool that hotels can use to re-engage with previous guests. By collecting email addresses from previous guests and sending them relevant and personalised email campaigns, hotels can keep their brand top of mind and encourage them to book again.
How to Use a Remarketing Campaign and Email Marketing Together
Here are the steps a hotel can take to use a remarketing campaign together with an email marketing campaign to encourage previous guests to rebook.
Install Remarketing Tags
The first step is to install remarketing tags on the hotel’s website to identify users who visited but did not convert. This will enable the hotel to display targeted ads to these users when they browse other websites.
Define the Target Audience
The next step is to define the target audience for the remarketing campaign. In this case, the audience would be users who previously visited the hotel’s website but did not book. The hotel can further refine the audience based on factors such as the pages visited, the time spent on the website, or the number of visits.
Create Targeted Ads
The next step is to create targeted ads that will be displayed to the previous website visitors. These ads should be personalised and relevant to the visitors’ interests and preferences. For example, if a visitor viewed a specific room type or package on the hotel’s website, the ad could display that same room type or package along with a call-to-action to make a direct booking.
Collect Email Addresses
The hotel should collect email addresses from previous guests and add them to a mailing list. This can be done through email capture forms on the website or by requesting email addresses during check-in or check-out.
Send Personalised Emails
Once the email addresses have been collected, the hotel can send personalised email campaigns to encourage previous guests to rebook. The emails should be relevant, personalised, and provide an incentive to rebook, such as a discount or exclusive package.
Retarget with Special Offers
To further incentivize previous guests to make a direct booking, the hotel can also retarget them with special offers through the remarketing campaign. For example, the hotel could offer a discount on room rates or a complimentary breakfast for direct bookings made within a certain time frame.
Monitor Performance and Optimise
It is essential to monitor the performance of both the remarketing and email marketing campaigns and optimise them for better results. This can include adjusting the ad targeting, ad copy, email content, or bidding strategy to improve conversions and achieve the desired results.
In conclusion, combining a remarketing campaign with an email marketing campaign can be a highly effective way for hotels to encourage previous guests to rebook. By following these steps, hotels can create a targeted, personalised, and incentivizing marketing campaign that will increase direct bookings, improve customer retention, and boost the hotel’s bottom