Elevating Digital Advertising for a Luxury London Hotel
Our main challenges with digital marketing was primarily with our paid advertising, we needed to go to the next level. I knew that with Harry we’d be
having the right conversations on taking the account from good to great.I found that we clicked straight away and have since had many conversations that have lead to tangible action points driving some really good results.
– Yogesh, The Athenaeum
Client Overview
Umi Digital’s partnership with The Atheneaum Hotel began through our successful relationship with Yogesh Ram, the hotel’s head of marketing. The Atheneaum, a luxury hotel in London, approached Umi to take their digital advertising and SEO strategies to the next level, with the goal of achieving exceptional returns in the highly competitive luxury sector.
The Challenge
The brief from The Atheneaum Hotel was clear: move the hotel’s digital advertising results from good to great. Operating in London’s luxury hospitality sector, the hotel needed a more refined digital strategy to optimize spend and ensure significant returns, particularly for high-value markets like the US and UAE. Additionally, there was a growing need to promote their food and beverage offerings as part of the wider marketing strategy.
The Solution
Umi Digital responded by modeling a new spend allocation and campaign strategy that was well-aligned with the luxury market’s demands. Our partnership with The Atheneaum Hotel has evolved into a close collaboration, delivering the following key outcomes:
Optimized Digital Advertising Campaigns: Umi Digital developed and implemented a highly targeted digital advertising strategy, re-allocating spend to maximize returns across key demographics and markets. Over the last two years, this strategy has delivered exceptional returns on advertising spend (ROAS), with campaigns carefully balanced to target both domestic and international audiences, particularly from the U.S. and UAE.
Full-Funnel Approach: As our partnership progressed, we introduced more top and middle-funnel campaigns to build awareness and drive traffic for additional revenue streams, including the hotel’s food and beverage offerings. These broader campaigns have enhanced overall performance, generating strong results across multiple segments.
Collaborative Strategy: Umi has acted as a strategic sounding board for the hotel’s wider marketing decisions. We’ve worked closely with the hotel’s PR and development teams to ensure a holistic marketing strategy, creating synergy between digital advertising and other marketing efforts.
The Result
Umi Digital’s work with The Atheneaum Hotel has produced outstanding results, increasing their return on digital advertising and improving overall performance across multiple revenue streams. Our collaborative approach has ensured that the hotel’s marketing strategy is adaptable and effective, targeting both local and international travelers. The success of these campaigns has increased the appetite for more top and middle-funnel strategies, and we look forward to continuing this partnership into the future.
Key Achievements
- Delivered exceptional returns on advertising spend, particularly within the luxury London hotel market.
- Successfully targeted key international markets, including the U.S. and UAE, while balancing domestic demand.
- Expanded advertising efforts to include food and beverage offerings, generating strong results across the board.
- Provided strategic marketing support in collaboration with other agency partners to drive overall marketing success.
