Are you struggling with your new or existing website? Do you find yourself at the bottom of the listings when you search your company name on Google? Don’t panic! This is a common issue that many people face when it comes to marketing their website to the public.
The position of your website on search engines is a direct result of something called SEO, also known as search engine optimisation. This small acronym holds all the power that can determine your website’s placement on the mine field that is Google. Thankfully, when understood well, SEO also holds a lot of potential for your website.
Before diving into the various functionalities and advantages of an improved SEO plan, it is first important to learn the basics of SEO and how it works.
SEO, in its most basic form, is simply a dictionary for search engines to use in order to list the millions of websites that share common interests and services. This is achieved through the use of keywords, which act as links from your own personal website to Google search terms. If you want to learn more about what SEO entails, get in touch here and get a FREE 30-minute consultation session.
The most important thing to consider when creating content that is SEO-friendly is to ensure you establish a USP that can be used to stand out from others who may list and offer the same content as you.
The next step is to ensure you have a set keyword list. This refers to a list of words that are used regularly in your sector on Google. For example, to optimise the text above I would be sure to add keywords such as ‘SEO’, ‘optimisation’, ‘higher rankings’, and much more.
The next step would be to run the results through a keyword planner that allows users to get a snapshot of average searches, allowing them to filter words that are used regularly to ones that are not. These words will be essential to use on your webpages, for they will attract potential guests who are searching for similar terms on Google.
It is also important to remember that Google have its own list of special factors that they use to rank websites. Interestingly, on this list is a penalty for websites that over-use keywords. Therefore, it is crucial to include a few keywords in a post—but also as important is to not bombard the user with pre-constructed text that reads as if a four-year-old has stolen his older brother’s year 11 English book.
Another way to increase the number of people who see your website organically is through the use of your sitemap. This refers to the piece of data that Google use to monitor how many pages you currently have; the more pages you have, the better your overall Google rankings. This, along with the frequency of content upload, is another major factor that can determine where your website is ranked in the organic search engine rankings.
If you have any further questions, do not hesitate to get in touch with the team.