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Insights by: Sophia Tomalin


Sophia Tomalin

Sophia is our Operations Director at Umi. She runs all things operations, as well as managing the marketing department, key client accounts and oversees project management. If you provide a cup of tea, she will tell you all about how to drive direct bookings to your website. Sophia graduated with a BA (Hons) in Events and Leisure Marketing from Bournemouth University in July 2019 and has worked in the hospitality industry since she was 18. In her free time, she enjoys baking, running and exploring new places. Random fact: Sophia loves Disney. A lot. Want to know her favourite character? Just ask -

How to convince your colleagues to do a Lightning Decision Jam

When it comes to making decisions about your website or marketing strategy, one of the biggest hurdles can be persuading the key decision makers within the company to get on board with the change. We understand that introducing new ideas and methods – especially during a pandemic – can be tricky, so here’s a quick guide on how to convince your colleagues to do a LDJ.

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Introducing Covid 19 & Umi

Over the past few months we have all gone through a number of challenges and changes and the hospitality industry […]

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The ‘Your Upcoming Stay’ Email

In this blog post you will learn about “Upcoming Stay’ emails, what they are, what information to include and what […]

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An Introduction to Email Marketing

This month’s blogs are all surrounding the topic of email marketing. Such as remarketing emails, how you can use emails […]

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Understanding Google Search Traffic

In short, search traffic are the website visitors you gain through search engines. Tracking it through services such as Google […]

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Google Signals for Hotel Conversion Tracking

We are always looking for new ways to improve and expand the products and services we can offer our partner […]

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How to Improve SEO for Hotel Websites?

Are you publishing great content onto your website but failing to receive the recognition or traction you’d like from your […]

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Building Strong & High Authoritative Backlinks

What are Backlinks? Before getting started with creating new and high authoritative backlinks, it is important to fully understand what […]

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The Power of Backlinks for Your Hotel Website

What are Backlinks? Backlinks? What are these mysterious links and what possible use could they have for your hotel website? […]

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