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Your booking engine should be making your life easier; not harder

02 November 2012


The market for online booking engines is heavily saturated with solutions varying from a simple booking button to fully-featured software suites that integrate the entire process from your website to your in-house reservation system. It is a daunting enough prospect for global chains to decide on which to use, but for the independent hotel or hostel, the choice can be overwhelming.

Do you go for a full-featured suite of software so that you know, at least, that all eventualities are covered (an expensive option), or do you risk signing up for one of the smaller, more basic booking engines but potentially suffer the headache of upgrading at a later date when you realize a feature is missing? Not to mention the tedious manuals and in-house training you will invariably need to navigate once you have signed up.

It is precisely this scenario which puts many smaller accommodation providers off. The idea of having a piece of software to alleviate the stress of processing bookings via your website sounds great in principle, but once you venture into the market to find a suitable booking engine product, you are quickly drenched in tech jargon, mysterious acronyms, massive price disparities and a seeming inflexibility to find exactly the setup you want.

It is all white noise and can quickly become very stressful and time-consuming when you’ve got a hotel or hostel to run. Often, it only gets worse once you do actually sign up to a booking engine service, as you discover that you actually have to spend a fair bit of time every day loading rates, managing bookings and dealing with unwieldy interfaces that seem to be laid out in a completely illogical way. In many cases, adding a booking engine product to your website also results in you having to update rates in two places instead of one, leading to all kinds of potential issues and taking up even more of your precious time.

This is not how software is supposed to work. Software is supposed to make your life easier, and not enough is being done in the online booking engine space to conform to that principle. Book it With aims to resolve this by making every aspect of its software modular, so you can pick and choose the bits you need and leave out the rest until you need them.

The setup process is also incredibly fast and painless; our fastest possible turnaround time is 2 hours from initial phonecall enquiry to actually installing your booking engine. We can even take the burden of updating rates from you, so you can relax and focus on running your property while the bookings come rolling in.

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