Don’t leave yourself in the dark when it comes to the traffic that you are distributing to your IBE. Our proprietary search tracking toolkit and API ensures that every search is tracking and passed through to databases and advertising audiences.
Introducing our cutting-edge search tracking tool, a game-changer for hotels looking to supercharge their marketing efforts by using user behaviour and the underlying data. This tool offers a comprehensive suite of features designed to revolutionize how hotels interact with their digital audience. It can be implemented on any booking widgets and forms you already have on your website. Better still, you own the underlying data.
At its core, our Search Tracking Tool provides real-time monitoring and analysis of every availability search conducted on a hotel’s website. It seamlessly integrates with your existing infrastructure, securely storing this data in a centralized database. But its capabilities go far beyond mere data collection.
With the power to harness this data, hotels can make informed decisions to optimize their online strategy. By seamlessly feeding this information into advertising platforms like Google Ads, hotels can fine-tune their marketing campaigns with precision. This means no more budget wasted on irrelevant clicks – only targeted ads reaching the most interested potential guests and date periods.
Additionally, our reporting tools transform raw data into actionable insights. Hoteliers gain in-depth visibility into user behaviour, enabling them to refine their website, enhance user experience, and capitalize on trends. Imagine tailoring your marketing strategies based on real-time data, ensuring you’re always one step ahead of your competition.
Ultimately, the benefits of our Search Tracking Tool are clear: increased direct bookings, improved ROI on advertising spend, and a deeper understanding of your guests’ preferences. It’s the key to not only attracting guests but also keeping them coming back for more. In the digital age, knowledge is power, and our tool empowers hotels to unlock the full potential of their online presence. Welcome to a new era of hospitality marketing.