Safestay is a multinational hostel group working across Europe & the UK. We have worked with them for 2 years, initially to move their traffic from OTA’s to direct. More recently we have been working to increase brand awareness and target people in the consideration phase.
To achieve this we have used a wide range of advertising strategies across multiple platforms.
- Dynamic Facebook Remarketing
- Facebook & Instagram Video Ads
- Google Branded Search
- YouTube In-Stream Ads
These ad strategies have been combined with onsite tracking, to create specific remarketing audiences. These have allowed us to have high performing Facebook remarketing ads and gain traffic across the customer funnel.
- Lifetime Search Return On Ad Spend: 7.72
- Search CTR: 19.97%
- More than 3M monthly Brand Awareness impressions