Over the past few months we have all gone through a number of challenges and changes and the hospitality industry has been no different. Indeed, the hospitality sector has seen a reduction of sales by 87% in the second quarter of 2020*. Although hotels were closed for many months, we were kept busy at Umi helping to support our clients through the uncertainty of the pandemic and aiding them in any way we could. From creating voucher systems to shifting how we recommend clients display announcements on their homepage and how to best adjust their content strategy.
We have decided to focus our August blogs on how Covid-19 has impacted each department of Umi and how we expect it to continue to redefine much of what we are doing. From shifting website designs to clearly display Covid-19 updates and policies in the most aesthetically pleasing way, whilst still being clear to the user. This has also impacted the user journey, and we have found that people will be reluctant to book without the clear information and guidance for each revenue stream. We have also seen a large shift in a focus on domestic traffic due to the uncertainty surrounding quarantine for foreign travel.
Not only this, but we are going to evaluate our account management and the significance and importance of our relationships with our clients. In times like these it is so important to be able to support clients through difficult times and actually strengthen the relationships in the process. We will also provide our own stats and compare them to those we collected at the beginning of the crisis to provide more clarity on the impact Covid-19 has had on our hotels.
We are very excited to see our clients beginning to re-open and can’t wait to see how the industry bounces back.
If there is anything we can help you with in the process of re-opening or surrounding your Covid-19 messaging then get in touch here.