Music to any hotelier’s ears is that 2014 is expected to be yet another great year in hospitality. To help us reap the benefits of this continued growth, we’ve compiled 2014’s Top Ten New Year’s Digital Marketing Strategy Resolutions courtesy of HeBS Digital:
- 2014 will be the year of ‘Dynamic Price Marketing’ and will work towards the full integration of customer purchasing preferences and behaviour with content management and online distribution/marketing.
- The Direct Online Channel will remain the cornerstone of the digital marketing strategy in 2014. The independent hotel will continue to lessen its reliance on OTAs; the branded hotel will not fully depend on the major hotel brand for online bookings.
- Technology will be implemented in 2014 to recover reservations and convert people that abandon their bookings on property websites.
- Website’s will keep their SEO up to par in 2014 by creating high-quality, helpful, engaging and relevant website content.
- SEM campaign management, budget and campaign monitoring efforts will increase in 2014.
- People will understand that meta search marketing is an advertising format and not a distribution channel and not be duped into thinking this is a “set and forget” initiative in 2014.
- 2014 is the year that you will provide your website visitors with the best user experience by utilizing Responsive Design on the Server Side (RESS).
- 2014 is that year that you will utilize a next generation Content Management System (CMS) that allows you to achieve this, as well as easily make updates to your site without having to pay any extra fees.
- In 2014, you will take advantage of smarter online media advertising initiatives, which are now more affordable and easier than ever for the property to participate in.
- And lastly, 2014 is the year you will choose your digital marketing partner wisely.
For the whole Digital Marketing Strategy Resolutions report by HeBS Digital. Click here.