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Hospitality Insights

5 Reasons Why Hotels Love LDJs

28 February 2023

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5 Reasons Why Hotels Love LDJs

In the highly competitive hospitality industry, hotels are constantly looking for ways to increase their bookings and revenue. One of the most effective ways to achieve this is by promoting direct booking offers. Here are some reasons why hotels should prioritize direct booking and promote their offers to potential guests.

More revenue per booking

  1. When guests book through online travel agencies (OTAs), hotels are required to pay a commission, which can be as high as 30% of the booking amount. By promoting direct booking offers, hotels can encourage guests to book directly with them, thereby increasing their revenue per booking and maximizing their profits.

Better relationship with guests

2. Direct booking enables hotels to establish a direct relationship with their guests, which can help create a loyal customer base. By promoting direct booking offers, hotels can entice guests to book directly with them and establish a personal connection with them, allowing them to better understand and meet their needs.

Increased control over the booking process

3. When guests book through OTAs, hotels may have limited control over the booking process. By promoting direct booking offers, hotels can take control of the booking process and offer personalised services and experiences to their guests. This enables hotels to provide a higher level of service and build a better reputation.

Greater flexibility with cancellations and changes

4. Hotels can offer more flexible cancellation policies and booking terms when guests book directly with them. By promoting direct booking offers, hotels can offer more favorable terms and conditions, which can be especially beneficial during uncertain times when travel plans can be disrupted.

Enhanced data and analytics

5. When guests book through OTAs, hotels may have limited access to important guest data and analytics. By promoting direct booking offers, hotels can collect valuable guest data, such as demographics and booking preferences, which can be used to create targeted marketing campaigns and improve customer satisfaction.

In conclusion, promoting direct booking offers is a win-win for hotels and guests. It enables hotels to increase their revenue, establish a better relationship with their guests, take control of the booking process, offer more flexible terms and conditions, and collect valuable data and analytics. By prioritizing direct booking and promoting their offers to potential guests, hotels can differentiate themselves in a crowded market and build a loyal customer base. 

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