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Hospitality Insights

Why Should Hotels Promote Direct Booking Offers

28 February 2023


Why Should Hotels Promote Direct Booking Offers?

Hotels often rely on third-party booking sites to fill their rooms and generate revenue. While these sites can be useful for reaching a wider audience, they also come with several drawbacks, such as high commission fees and limited access to customer data.

By promoting direct booking offers, hotels can bypass these drawbacks and reap several benefits. For one, they can increase their revenue by avoiding commission fees. On third-party sites, hotels often have to pay a commission of up to 30% on each booking. By encouraging customers to book directly with the hotel, the hotel can keep more of the revenue from the booking, resulting in higher profits.

Another benefit of promoting direct booking offers is access to customer data. When customers book directly with the hotel, the hotel has access to their contact information, which can be used to build a relationship with the customer. The hotel can use this data to personalise marketing efforts and offer promotions and incentives that are tailored to the customer’s needs and preferences. This can help to build customer loyalty and increase the likelihood of repeat business.

Promoting direct booking offers also gives hotels greater control over the booking process and the customer experience. When customers book through third-party sites, the hotel has less control over the booking process and may not be able to offer the same level of service and personalisation. By encouraging direct bookings, hotels can ensure that customers have a seamless and positive experience from start to finish.

Finally, promoting direct booking offers can help hotels to build their brand and establish themselves as a trusted provider of high-quality accommodation. By differentiating themselves from competitors and offering personalised incentives and promotions, hotels can attract more customers and build a loyal customer base.

Overall, promoting direct booking offers can be a smart strategy for hotels looking to increase revenue, build customer relationships, maintain control over the booking process, and establish themselves as trusted provider of quality accommodation.


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