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Insights by: Harry Fielder

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Harry Fielder

Harry is our CEO at Umi. To him, leading in tech involves bridging the gap between software and business. As a developer and marketer in equal measure, his role focuses on translating business goals into creative and robust software and marketing solutions. He loves sharing his knowledge and insights across many platforms, both virtually and in real life. In his free time, he enjoys tinkering with his custom PC, gaming and learning about new technologies. Random fact: Harry is 6 foot 8 and regularly bangs his head on the tube. Does his head hurt? Just ask - harry@umidigital.co.uk.

How A Lightning Decision Jam Can Help Hotels Solve Big Problems During Lockdown

Introduction In this article I am going to show you a fantastic method for your team to solve any type […]

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The Digitisation of Physical Assets

How to deliver menus and other information in the best way Hotels and restaurants are needing to deliver digital assets […]

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6 Key Technology Trends for Hotels

Programming Languages The first languages that typically appear in a course for beginner developers are HTML and CSS. While these […]

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Our Experience Through Covid-19

Hospitality has been unimaginably tested during this time and, while we are not a front line hospitality business, our fate […]

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Covid 19 Statistics Part 2

How has Covid-19 Impacted hotels? The short answer to this is a lot, the longer answer depends on the sort […]

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Covid 19 Stats Part 1

How is the Hospitality industry doing, post Covid-19? There are a few answers to this, and as I mentioned in […]

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The ‘Post Stay’ Hotel Email

In this blog post, you will learn what a post-stay email is and what it should contain. We will also […]

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The Thank You Email

They have booked! Great news. A non-refundable rate and they’re arriving in a month. Everyone at the hotel is looking […]

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The importance of custom events and goals in Google Analytics

Default Google Analytics is great for tracking page views, sessions and bounce rates, as well as creating stats on device and browser usage etc. This is all very important to know but it stays very generic and barely scratches the surface of what you could find out about your users. This is where custom events and goals come in. Our Operations Director Dana and our MD Harry are sharing their knowledge and experience.

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