Marketing

What is dark social?   Dark social generates traffic to your website that you can’t track because users share links […]

As we all know, the Internet is the fabric that connects our digital world. If your hospitality business has a […]

Sitemaps, as the name suggest, help visitors navigate your hotel’s website, whether these visitors are Google’s crawlers or potential guests […]

Why is search impression share important for my hotel’s website?   Your search impression share is an indicator of the […]

What is a landing page?   A landing page is a web page a visitor is directed to after clicking […]

In this age of the Internet, businesses are flocking to the web in order to attract as many customers as […]

Umi Digital’s introduction to what programmatic marketing is and how it can help to increase direct bookings through your hotel […]

Especially with GDPR in force, it is worth growing your email newsletter database (with clear consent!) and sending regular newsletters. Whether online or offline, there are many ways to collect qualified subscribers which you can then segment into very useful marketing lists. We created a list of our top 6 ways to grow your hotel’s email database, ranging from permanent signup boxes and laser targeted pop-ups to social media and offline forms.

Throughout the past decade, the words “Keywords” and “SEO” have slowly risen in popularity in the digital world and for […]