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Tech & Trends

Measuring Statistics | Digital Marketing Performance Metrics

Do you track your digital marketing performance metrics? If you need help understanding the importance of measuring progress, here are […]

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The Cookieless Web for Hotels – 2022

Our recent marketing intern Quinn took a closer look at the current cookie situation and created this sequel to our […]

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The Cookieless Web for Hotels – A guide to privacy-first websites

What is a cookie? The mother of all cookies, Google, is probably in the best position to provide a concise […]

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Supercharge Revinate with Contacts API

Introduction and Benefits Revinate is an industry-leading CRM system for hotels and hospitality. It draws its competitive advantage from excellent […]

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Web Accessibility in 2021

What is Web accessibility? The Web Accessibility Initiative defines it as “[…] websites, tools, and technologies [being] designed and developed […]

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How to make Google love your landing pages

A successful landing page is one that prioritises function over looks, while adhering to Google’s expectations. When creating an ad, don’t ignore the impact of your landing page. Before setting up your landing page, remind yourself of the end goal of this specific landing page. This end goal can be different from your overall website goal. Work through the steps outlined above and if in doubt, keep it simple.

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Ecosia – How to spend your ad budget on the planet!

What is Ecosia? Ecosia is a Search Engine company, based out of Berlin. Their mission goal is to operate entirely […]

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The Digitisation of Physical Assets

How to deliver menus and other information in the best way Hotels and restaurants are needing to deliver digital assets […]

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6 Key Technology Trends for Hotels

Programming Languages The first languages that typically appear in a course for beginner developers are HTML and CSS. While these […]

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