Do you track your digital marketing performance metrics?
If you need help understanding the importance of measuring progress, here are the methods you can use to ensure you hit your performance indicators (KPIs) each month!
Alternatively, if you’re already tracking your performance, keep reading to find out more about the most effective ways to do so.
What are Digital Marketing Performance Metrics?
Digital marketing performance metrics and KPIs are values that most marketing teams use to measure and track how well their digital marketing performances are doing.
The statistics reveal whether a campaign has been successful, providing information on what went well and what didn’t — a helpful insight for future campaigns and evaluating the marketing team’s impact.
The Many Benefits
Although measuring performance indicators can often be challenging and time-consuming, the benefits can help you dramatically improve your campaigns, whilst driving more traffic to your site.
- Insight into campaign effectiveness
- Data-driven decision-making
- Understanding audience behaviour
- Measuring return on investment
- Identifying areas for improvement
- Optimising market spending
- Measuring progress towards goals
- Competitive analysis
It’s crucial to implement a strategic method of tracking performance metrics, in the long run, your business will see satisfaction in hard-hitting, impactful campaigns that receive positive feedback.
Examples of Digital Marketing Performance Metrics
At Umi Digital, we want your hotel campaigns to receive high audience engagement. That’s why we’ve listed the top five ways to measure performance quickly and efficiently.
- Website Traffic Metrics: It’s important to track the number of people landing on your website over time. This will indicate how popular your website is and which months perform better than others.
- Search Engine Optimisation (SEO): SEO is essential for optimising a website to rank higher in search engine results pages (SERPS) for relevant keywords and phrases. This involves keyword research, on-page optimisation, link building, and technical optimisation. SEO also measures digital marketing performance, which helps drive organic traffic to a website. Metrics such as organic traffic, keyword rankings, and backlink quality are used to assess SEO performance.
- Pay-Per-Click (PPC): PPC is an advertising model where businesses pay a fee each time their ad is clicked. Platforms like Google Ads, Instagram and Facebook offer PPC advertising — PPC allows advertisers, allowing you to target specific keywords, demographics and interests to reach your target audience.
- Social Media Metrics: Social media metrics refer to the data and analytics collected from social media platforms to evaluate the performance of social media marketing efforts. These metrics include engagement, such as likes, shares, comments and reach. Social media metrics help you to understand audience behaviour, assess the effectiveness of content strategies, and measure brand awareness and engagement.
- Conversion and Sales Metrics: Conversion and sales metrics measure the effectiveness of digital marketing efforts in driving desired actions, such as purchases, sign-ups, or downloads. Conversion metrics are vital for evaluating marketing campaigns’ return on investment (ROI) and understanding how to optimise strategies to drive more conversions and sales.
Having The Right Tools
You’ll need the right tools to measure your digital marketing performance metrics and we can help with that.
Our digital advertising services range from strategic campaign planning and captivating creative design to campaign setup and continuous optimisation.
We understand that efficient and effective metrics are the way forward. That’s why our offering features a real-time ROI dashboard, which ensures you can easily access the most up-to-date data.
In addition, we can install audience bid adjustments to tailor bids for different audience segments, such as demographics, interests, behaviours, or remarketing lists. This, in turn, can help you understand your target audience and the information they want to hear from you.
If you’d like to learn more about digital marketing performance metrics, please visit our website and explore our case studies, or contact us and speak to a team member.
Alternatively, to further optimise your campaign, read our recent blog and discover how you can build brand awareness.