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Direct Booking Strategy

How To Provide Better User Experience And Encourage Direct Bookings On Your Hospitality Website

24 March 2023


What Should A Hospitality Website Do

As the hospitality industry continues to evolve, having a strong online presence is more important than ever. A website is the virtual storefront of your hotel, resort, or restaurant, and it’s often the first interaction potential guests have with your business. In this blog, we’ll explore what a hospitality website should do in detail to provide an excellent user experience and drive bookings.

Showcase Your Brand and Unique Selling Points

Your hospitality website should showcase your brand and unique selling points (USPs). This means communicating what makes your hotel, resort, or restaurant stand out from the competition. Use high-quality images and videos to showcase your property and amenities, and provide detailed information on your location, history, and story. Be sure to highlight any awards, accolades, or positive reviews that your business has received to build credibility with potential guests.

Provide Detailed Information on Accommodations and Amenities

One of the primary reasons guests visit your website is to research accommodations and amenities. Your website should provide detailed information on room types, rates, and availability. Be sure to include high-quality photos of each room type, as well as any special features, such as balconies or ocean views. Additionally, provide information on your amenities, such as pools, restaurants, and fitness centers. Consider creating a separate page for each amenity to provide in-depth information and photos.

Offer Easy Booking and Reservations

Offering easy booking and reservation options is essential for driving bookings. Your website should have a prominent and easy-to-use booking engine that allows guests to check availability, view rates, and make reservations. Consider offering incentives for guests who book directly through your website, such as free breakfast or a discounted rate. Additionally, make sure your website is mobile-friendly to cater to guests who prefer to book on the go.

Provide Relevant and Timely Content

Your website should provide relevant and timely content to engage potential guests and keep them coming back. Consider creating a blog that provides valuable information on your location, events, and local attractions. You can also use social media to provide updates and promotions to your followers. Providing relevant and timely content helps keep your brand top-of-mind and encourages repeat bookings.

Prioritise User Experience and Accessibility

Providing a positive user experience and accessibility is crucial for your website’s success. Your website should be easy to navigate, with a clear menu and calls to action. Make sure your website is accessible to all users, including those with disabilities. Consider adding features such as closed captions for videos and Alt Tags for images to improve accessibility.

Encourage Guest Feedback and Reviews

Encouraging guest feedback and reviews is an excellent way to build credibility and improve the guest experience. Your website should provide easy-to-use feedback forms and links to popular review platforms, such as TripAdvisor and Yelp. Additionally, be sure to respond to guest feedback in a timely and professional manner to show that you value their input.

In summary, a hospitality website should showcase your brand and unique selling points, provide detailed information on accommodations and amenities, offer easy booking and reservations, provide relevant and timely content, prioritise user experience and accessibility, and encourage guest feedback and reviews. By focusing on these essential elements, you can create a website that provides an excellent user experience and drives bookings for your business.

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