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Social Media

Social Media Strategy (Part 2)

28 April 2014


Chances are you have integrated social media into your marketing strategy. Social media has become so important to businesses that many have created a social media strategy alongside their marketing strategy, but the question remains; is it effective?

This blog will show you how to implement your social media strategy effectively in only three steps. This week’s part two will tell you all about the second step in creating your own social media strategy. The second step you are going to take is Implementation.


Implementation: Creating a Content Calendar

As we said in our previous blog, consistency and simplicity are very important when it comes to your social media strategy. In this phase, we are focusing in on your day to day tasks. Your team needs to know what they are responsible for, which is why it’s important that you create a content calendar. The calendar should show:

Implementation: Making a Plan

The next thing to do is to create a plan for promotion and growth. For example:

Once you have gained followers, you can influence them to grow your business. Yes, it is all about relationships and we don’t mean to shove it down their throats, but create an action plan for your core campaigns. You team needs to know what is acceptable and what is not allowed, so outline a promotional policy. In addition, you need to identify and implement opt-in opportunities (welcome tab on your Facebook page) as well as to determine where to direct leads. This means, are you selling only through your official website or as well as through an e-commerce platform?


Read our blog next week to find out the third and last step on how to implement your social media strategy effectively!


Courtesy of Social Media Examiner. 

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