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Growth-Driven Design for Hotels

The Strategy Stage

Phase One

Successful websites begin with a focussed growth strategy. At Umi Digital, we use a variety of methods to build a bespoke strategy for your website to accurately target your customers and grow conversion rates. These methods include:

Technical Analysis

We use a variety of advanced tools to analyse the performance of your website, as well as how your users interact with it. These tools give us access to user scroll, click and heat maps, so we can see what pain-points or obstacles your customers may be facing. Customer surveys can be shown to users exiting your website or post-sale. Live chat features mean we can find out what questions your users are asking and what they would like to see on your website in order to improve it.

Website Audit

We will carefully examine all of your webpages to determine which ones have high landing or exit rates. This information is essential in understanding how to make your site more visible to search engines. In addition, we will also take a close look at your competitor websites, keywords and funnels. This analysis will give us a clear picture of where you will be able to compete most effectively.

User Research

By conducting in-person or screen-share user testing, you can gain valuable insights into how customers are using your website. Are they able to find what they’re looking for? Do they understand your pricing? Are there any pain points in the customer journey? User testing allows us to answer these questions and more, giving you the knowledge you need to improve your website and provide a better experience for your customers.

Buyer Personas

Buyer personas help us to understand your target audience in a deeper, more meaningful way, and make decisions through the lens of your ideal customer. What are their needs and problems? What motivates them to make a purchase? This will allow us to tailor the content and strategy to better meet their needs, resulting in increased sales and customer satisfaction.

Fundamental Assumptions

Assumptions are an important part of any website development process. They help to define the problem that the site is trying to solve and can guide the team in making decisions about how to best serve the needs of the customer. However, assumptions can also be a source of bias. That’s why it’s essential to constantly validate assumptions through user research. Only by constantly testing and refining assumptions can businesses create websites that truly meet the needs of their customers.

Group Brainstorm

All stakeholders will come together to brainstorm and decide which features the website will launch with. This process ensures that the design and build process will be lean and quick. The site can launch on time and on budget, then improved month-on-month using real customer data. Any features that do not make it to the initial launch-pad website will be added to the wishlist. The wishlist contains features to be prioritised in the continuous improvement stage. This makes sure that all areas of the business are catered for and that nothing is forgotten about. Decisions will be made based on all the data collected and analysis performed so far. All stakeholders can have input at this stage, meaning that everyone’s voices are heard.

The Launch Pad

Phase Two

Continuous Improvement

Phase Three

How can we help?

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