For our clients (that’s you), making decisions in tough times requires confidence. You need to know that your decision is an investment that will deliver a return. By joining the DBA (Design Business Association) we are investing in a resource of expert knowledge and joining a community with shared values that are focussed on building performance and delivering improved value to our clients.
The DBA independent association that provide business support for design agencies. Gathering and sharing data from other agencies and more importantly from the clients themselves in order to raise the performance and standards of the design industry. We hope that by being an active member of the DBA will prove to our clients that we are committed to being the best that we can be and fundamentally benefit you.
Design Business Association’s Strategic Aims
As per the Design Business Association website, their aims are as follows:
- Bringing Business to Design – Our big focus is to build the performance and improve the prosperity of design agencies – of your business. This programme sees an extension of the tangible offer such as the salary surveys, the performance ratios, the business helpline and the legal advice to a broader and bolder ‘design consultancy diagnostic tool’. This programme will also see an extension of the DBA Training courses and workshops which inspire you and your teams and lead to more potential for client contact.
- Bringing Design to Business – This is about demonstrating the benefit of effective design as an integral part of your client’s business mix. You will see how the DBA Design Effectiveness Awards has been repositioned to be far more business focused. There is a greater emphasis on outward communications of the value of design to the press that your clients read. You will see programmes of activities which offer greater opportunities to educate and inspire your clients. Why are we doing this? Because the better educated and informed your clients are the more they will respect, invest in and value design and the impact it can have on their business performance.
- Bringing Design to Government – Building our programme of activities in the public sector as well as on the international stage is important to many DBA members and to the industry as a whole. We have a raft of activities to share with members throughout the year.
To learn more about the DBA then visit their website and learn more about how good design can benefit your company!