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Insights by: Harry Fielder

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Harry Fielder

Harry is our CEO at Umi. To him, leading in tech involves bridging the gap between software and business. As a developer and marketer in equal measure, his role focuses on translating business goals into creative and robust software and marketing solutions. He loves sharing his knowledge and insights across many platforms, both virtually and in real life. In his free time, he enjoys tinkering with his custom PC, gaming and learning about new technologies. Random fact: Harry is 6 foot 8 and regularly bangs his head on the tube. Does his head hurt? Just ask - harry@umidigital.co.uk.

Umi Labs: Creating an internal innovation department at Umi Digital

Umi Labs is something we set up to provide a showcase for hospitality innovations. Not necessarily as our front-line product suite but more of a collection of interesting partially tested ideas that we think could have legs in the world of hospitality. Read Harry’s thoughts about Umi Labs here.

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Are page builders right for my hotel website?

Page builders are fantastic for small operations where traffic will be limited and the growth plans are not significant. They often come with lower price tags and perhaps offer more flexibility when dealing on a page-by-page basis.

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Supercharge Revinate with Contacts API

Introduction and Benefits Revinate is an industry-leading CRM system for hotels and hospitality. It draws its competitive advantage from excellent […]

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Success Story: How Umi helped generate £15k monthly voucher revenue for a boutique hotel

Throughout lockdown, the Umi team embarked on a fast-paced innovation cycle to create tools to support hotels through the crisis. This post is about how Pop Up Purchasing was created and how our tool helped generate over £15,000 for one particular hotel and supported their overheads throughout the crisis.

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Harry’s House Analogy for Website Usability

Houses have an inherent usability about them – we know how to use doors, taps, toilets and the rest of the house right out the starting blocks. We need to use this lens when approaching website design. By tapping into the digital paradigms that have been set for us, we can be both creative with aesthetic as well as designing for maximum conversion rate.

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The Digitisation of Physical Assets

How to deliver menus and other information in the best way Hotels and restaurants are needing to deliver digital assets […]

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6 Key Technology Trends for Hotels

Programming Languages The first languages that typically appear in a course for beginner developers are HTML and CSS. While these […]

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Our Experience Through Covid-19

Hospitality has been unimaginably tested during this time and, while we are not a front line hospitality business, our fate […]

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The Thank You Email

They have booked! Great news. A non-refundable rate and they’re arriving in a month. Everyone at the hotel is looking […]

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