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Hotel brand franchisees are being screwed… by Google

Last week we had a distressed email from one of our clients, a Holiday Inn Express off a motorway in […]

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The Power of Social Media

Now a days everyone and their grandparent has a social media account platforms such as Facebook, was classed as a […]

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How can targeted advertising help your business? Part 2/2

In our previous post, we introduced the many different forms of online targeted advertising, and investigated how exactly they work. […]

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Hotelympia 2014

Hotelympia is the UK’s largest foodservice and hospitality exhibition and the most effective platform to reach senior buyers from across […]

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OTAs – Friend or Foe?

We recently conducted a survey of 288 hostels, hotels and guest houses to investigate the impact of OTAs on the […]

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The role of the phone during the customer journey

  82% of digital marketers say it’s important to link online marketing to offline sales. Yet… 78% of digital marketers […]

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World Travel Market (WTM) London

4-7th November The Umi Digital team attended the World Travel Market 2013 for four days at the ExCel Conference Centre. […]

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The Annual Hotel Conference (AHC) 16-17th October

This year the umi Digital team attended ‘The Annual Hotel Conference’ held at Hilton Hotel Deansgate. The event had a […]

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Sell feelings, not products

There used to be big differences between products when it came to quality and price, now the uniqueness of products […]

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