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Hospitality Insights

Why Most Hotel Marketers Will Never Operate at the Cutting Edge

One of my favourite Steve Jobs moments was when he quoted Alan Kay, saying, “People who are really serious about […]

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The Customer Journey | Is Your Hotel Website Easy to Navigate?

Is your website easy to navigate?   At Umi, we create seamless, accessible platforms for our clients.   We can […]

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Elements of A Successful Hotel Ad

Much is changing in the way hotels advertise in the digital sphere. Whether it be launching on new platforms that […]

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FAQ Remarketing For Hotels

FAQ Remarketing For Hotels Q: What is remarketing? A: Remarketing is a marketing strategy that involves targeting people who have […]

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How-to: Plan A Campaign For A Hotel

Plan a campaign for a hotel: Define your goals: The first step in planning a campaign for your hotel is […]

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5 Reasons Why Hotels Love LDJs

5 Reasons Why Hotels Love LDJs In the highly competitive hospitality industry, hotels are constantly looking for ways to increase […]

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Why Should Hotels Promote Direct Booking Offers

Why Should Hotels Promote Direct Booking Offers? Hotels often rely on third-party booking sites to fill their rooms and generate […]

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How To Create A Compelling Direct Booking Offer

Why should you create a Direct Booking Offer? There are several reasons why you may want to consider offering a […]

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Steve’s Industry Insights – September 2022

Once a month, Steve Lowy – Founder and Chairman of Umi – kindly shares his thoughts about the current state […]

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